Affirm Holdings, Inc. $AFRM Shares Acquired by Pacific Heights Asset Management LLC

Posted by Jessica Moore on May 18th, 2026

Pacific Heights Asset Management LLC lifted its stake in shares of Affirm Holdings, Inc. (NASDAQ:AFRM – Free Report) by 19.3% during the fourth quarter, Holdings Channel reports. The fund owned 525,000 shares of the company’s stock after acquiring an additional 85,000 shares during the period. Affirm comprises 1.5% of Pacific Heights Asset Management LLC’s investment portfolio, making the stock its 15th largest position. Pacific Heights Asset Management LLC’s holdings in Affirm were worth $39,076,000 as of its most recent filing with the Securities and Exchange Commission.

Several other hedge funds have also modified their holdings of the stock. Assetmark Inc. grew its stake in Affirm by 111.3% during the 3rd quarter. Assetmark Inc. now owns 338 shares of the company’s stock worth $25,000 after purchasing an additional 178 shares in the last quarter. Triumph Capital Management acquired a new stake in Affirm in the 3rd quarter valued at about $31,000. CoreCap Advisors LLC boosted its stake in shares of Affirm by 431.3% in the 4th quarter. CoreCap Advisors LLC now owns 441 shares of the company’s stock valued at $33,000 after buying an additional 358 shares during the period. Larson Financial Group LLC boosted its stake in shares of Affirm by 74.5% in the 3rd quarter. Larson Financial Group LLC now owns 499 shares of the company’s stock valued at $36,000 after buying an additional 213 shares during the period. Finally, Bogart Wealth LLC grew its position in shares of Affirm by 2,381.0% during the fourth quarter. Bogart Wealth LLC now owns 521 shares of the company’s stock worth $39,000 after buying an additional 500 shares in the last quarter. 69.29% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Affirm

Here are the key news stories impacting Affirm this week:

Positive Sentiment: Mizuho raised its price target on Affirm to $100 from $95 and kept an Outperform rating, citing the company’s $100 billion gross merchandise volume goal and strong long-term growth outlook. Mizuho Hikes Affirm Price Target to $100 as $100 Billion GMV Goal Powers Bull Case
Positive Sentiment: Several recent analyst notes and media reports highlighted bullish views on Affirm, reinforcing expectations for continued execution and growth in the BNPL market. Analysts Are Bullish on These Financial Stocks: Affirm Holdings (AFRM), Figure Technology Solutions, Inc. Class A (FIGR)
Positive Sentiment: Jim Cramer said Affirm is “doing the right thing with AI,” adding to the bullish narrative around its product strategy and AI-related commerce opportunities. Affirm (AFRM) Is Doing The Right Thing With AI, Says Jim Cramer
Positive Sentiment: Coverage of Affirm’s partnership with Google and its push into AI-enabled shopping suggests a potential path to broader adoption and more payment volume over time. Can Affirm and Google Simplify Payments in AI Shopping?
Neutral Sentiment: Affirm’s investor day laid out an aggressive expansion plan, including new products and international growth, but the market reaction was mixed. Affirm Unveils Aggressive Expansion Blueprint
Negative Sentiment: Director Noel Bertram Watson sold 2,000 shares in a pre-arranged 10b5-1 transaction, which can slightly weigh on sentiment even though it does not necessarily signal a change in fundamentals. Insider trade disclosure for Noel Bertram Watson

Insiders Place Their Bets

In other Affirm news, Director Noel Bertram Watson sold 2,000 shares of Affirm stock in a transaction that occurred on Wednesday, May 13th. The stock was sold at an average price of $65.00, for a total value of $130,000.00. Following the transaction, the director directly owned 36,076 shares in the company, valued at approximately $2,344,940. This trade represents a 5.25% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders own 11.01% of the company’s stock.

Affirm Price Performance

Shares of NASDAQ:AFRM opened at $65.82 on Monday. Affirm Holdings, Inc. has a 1-year low of $42.10 and a 1-year high of $100.00. The company has a debt-to-equity ratio of 2.39, a current ratio of 11.32 and a quick ratio of 11.32. The stock has a market cap of $22.04 billion, a P/E ratio of 59.84, a P/E/G ratio of 4.17 and a beta of 3.72. The firm has a fifty day moving average price of $54.70 and a 200 day moving average price of $62.78.

Affirm (NASDAQ:AFRM – Get Free Report) last announced its earnings results on Thursday, May 7th. The company reported $0.30 EPS for the quarter, beating analysts’ consensus estimates of $0.17 by $0.13. Affirm had a net margin of 9.63% and a return on equity of 11.17%. The business had revenue of $943.95 million during the quarter, compared to analysts’ expectations of $995.27 million. During the same period in the prior year, the company earned $0.01 earnings per share. The business’s revenue was up 32.7% compared to the same quarter last year. Sell-side analysts predict that Affirm Holdings, Inc. will post 1.13 EPS for the current year.

Analysts Set New Price Targets

Several analysts recently weighed in on the stock. JPMorgan Chase & Co. raised their target price on shares of Affirm from $79.00 to $80.00 and gave the company an “overweight” rating in a report on Friday, May 8th. Robert W. Baird set a $70.00 price objective on shares of Affirm in a report on Friday, May 8th. TD Cowen reaffirmed a “buy” rating on shares of Affirm in a research report on Friday, February 6th. The Goldman Sachs Group downgraded shares of Affirm from a “buy” rating to a “hold” rating in a research note on Tuesday, February 24th. Finally, Morgan Stanley set a $79.00 target price on Affirm and gave the company an “overweight” rating in a report on Sunday, May 10th. One analyst has rated the stock with a Strong Buy rating, nineteen have assigned a Buy rating and nine have issued a Hold rating to the company. Based on data from MarketBeat, Affirm currently has a consensus rating of “Moderate Buy” and an average price target of $86.00.

Read Our Latest Analysis on Affirm

Affirm Company Profile

(Free Report)

Affirm Holdings, Inc is a financial technology company that provides point-of-sale consumer lending and payments solutions for online and in-store purchases. Its core product is a buy-now-pay-later (BNPL) platform that enables consumers to split purchases into fixed, transparent installment loans with no hidden fees. Affirm offers a range of financing options through merchant integrations, a consumer-facing mobile app and virtual card capabilities, and tools for merchants to offer alternative payment methods at checkout.