JPMorgan Chase & Co. Cuts Ulta Beauty (NASDAQ:ULTA) Price Target to $631.00

Ulta Beauty (NASDAQ:ULTA) had its price objective decreased by stock analysts at JPMorgan Chase & Co. from $750.00 to $631.00 in a report issued on Wednesday,Benzinga reports. The firm currently has an “overweight” rating on the specialty retailer’s stock. JPMorgan Chase & Co.‘s price objective points to a potential upside of 33.41% from the stock’s current price.

A number of other research firms have also recently weighed in on ULTA. TD Cowen started coverage on shares of Ulta Beauty in a research note on Monday, April 20th. They set a “buy” rating on the stock. Zacks Research cut shares of Ulta Beauty from a “strong-buy” rating to a “hold” rating in a research note on Friday, February 6th. Raymond James Financial restated a “strong-buy” rating on shares of Ulta Beauty in a research note on Tuesday, March 10th. Wells Fargo & Company reduced their price target on shares of Ulta Beauty from $475.00 to $450.00 and set an “underweight” rating on the stock in a report on Wednesday. Finally, Guggenheim initiated coverage on shares of Ulta Beauty in a report on Monday, April 20th. They issued a “buy” rating on the stock. One investment analyst has rated the stock with a Strong Buy rating, nineteen have issued a Buy rating, six have given a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and an average target price of $658.48.

Ulta Beauty Trading Down 4.4%

Shares of ULTA traded down $21.90 during trading hours on Wednesday, reaching $472.97. 1,335,917 shares of the stock traded hands, compared to its average volume of 692,140. Ulta Beauty has a 52-week low of $452.00 and a 52-week high of $714.97. The company’s 50-day moving average price is $525.01 and its two-hundred day moving average price is $585.92. The company has a market cap of $20.60 billion, a P/E ratio of 18.45, a price-to-earnings-growth ratio of 1.63 and a beta of 0.86.

Ulta Beauty (NASDAQ:ULTA) last released its earnings results on Tuesday, June 2nd. The specialty retailer reported $7.74 earnings per share for the quarter, beating analysts’ consensus estimates of $6.89 by $0.85. Ulta Beauty had a net margin of 9.31% and a return on equity of 43.56%. The company had revenue of $3.16 billion for the quarter, compared to analysts’ expectations of $3.12 billion. During the same quarter in the previous year, the company earned $6.70 EPS. Ulta Beauty’s revenue for the quarter was up 11.1% on a year-over-year basis. Ulta Beauty has set its FY 2026 guidance at 28.360-28.800 EPS. On average, research analysts forecast that Ulta Beauty will post 28.49 EPS for the current year.

Insider Buying and Selling at Ulta Beauty

In related news, Director George R. Mrkonic, Jr. sold 452 shares of the stock in a transaction dated Tuesday, April 7th. The shares were sold at an average price of $539.29, for a total value of $243,759.08. Following the sale, the director directly owned 2,383 shares of the company’s stock, valued at $1,285,128.07. This represents a 15.94% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. 0.39% of the stock is currently owned by company insiders.

Institutional Trading of Ulta Beauty

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Bowen Hanes & Co. Inc. bought a new position in Ulta Beauty in the 3rd quarter worth about $6,012,000. Norges Bank bought a new position in shares of Ulta Beauty during the fourth quarter valued at approximately $430,963,000. Intech Investment Management LLC boosted its stake in shares of Ulta Beauty by 135.6% during the third quarter. Intech Investment Management LLC now owns 6,506 shares of the specialty retailer’s stock valued at $3,557,000 after purchasing an additional 3,744 shares in the last quarter. Cookson Peirce & Co. Inc. bought a new position in shares of Ulta Beauty during the third quarter valued at approximately $1,008,000. Finally, Allianz Asset Management GmbH boosted its stake in shares of Ulta Beauty by 979.1% during the third quarter. Allianz Asset Management GmbH now owns 74,201 shares of the specialty retailer’s stock valued at $40,569,000 after purchasing an additional 67,325 shares in the last quarter. 90.39% of the stock is owned by hedge funds and other institutional investors.

Key Headlines Impacting Ulta Beauty

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Ulta beat fiscal Q1 expectations on both revenue and earnings, with EPS of $7.74 and sales of $3.16 billion, helped by 11.1% year-over-year revenue growth and 5.3% comparable sales growth. Ulta Beauty beats Q1 estimates, shares fall on muted full-year outlook
• Positive Sentiment: The company raised its fiscal 2026 EPS guidance to $28.36-$28.80 from $28.05-$28.55, and also increased its buyback target to $1.5 billion, signaling confidence in cash flow and capital returns. Ulta Beauty Raises Fiscal 2026 Earnings Outlook Following First-Quarter Beat
• Neutral Sentiment: Analysts at Barclays and Robert W. Baird trimmed price targets to $647 and $700, respectively, but both kept bullish ratings, suggesting views remain constructive despite some caution on valuation. Benzinga analyst price target updates
• Negative Sentiment: Despite the strong quarter, the stock sold off as the market reacted to the guidance lift being relatively modest versus the earnings beat, implying some investors wanted a more aggressive outlook upgrade. Ulta Beauty beats Q1 estimates, shares fall on muted full-year outlook

About Ulta Beauty

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.