DA Davidson Lowers Adobe (NASDAQ:ADBE) Price Target to $250.00

Posted by Jessica Moore on Jun 12th, 2026

Adobe (NASDAQ:ADBE – Get Free Report) had its target price decreased by equities researchers at DA Davidson from $300.00 to $250.00 in a research note issued on Friday,Benzinga reports. The firm presently has a “buy” rating on the software company’s stock. DA Davidson’s target price suggests a potential upside of 14.55% from the company’s previous close.

A number of other equities research analysts have also weighed in on ADBE. Argus reiterated a “hold” rating on shares of Adobe in a research report on Monday, March 16th. Summit Redstone set a $350.00 price objective on shares of Adobe in a report on Friday, April 17th. Piper Sandler cut their price objective on Adobe from $280.00 to $240.00 and set a “neutral” rating on the stock in a research report on Friday. KeyCorp reiterated an “underweight” rating and set a $195.00 target price (down from $235.00) on shares of Adobe in a report on Friday. Finally, Dbs Bank cut Adobe from a “moderate buy” rating to a “hold” rating in a research note on Tuesday, May 19th. One equities research analyst has rated the stock with a Strong Buy rating, eight have given a Buy rating, eighteen have issued a Hold rating and five have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, Adobe has an average rating of “Hold” and an average price target of $297.69.

View Our Latest Stock Analysis on Adobe

Adobe Price Performance

ADBE opened at $218.24 on Friday. The company has a debt-to-equity ratio of 0.47, a quick ratio of 0.91 and a current ratio of 0.91. The stock has a market capitalization of $88.21 billion, a PE ratio of 12.71, a price-to-earnings-growth ratio of 0.91 and a beta of 1.42. The stock’s 50 day moving average price is $245.29 and its 200-day moving average price is $279.13. Adobe has a 52-week low of $218.09 and a 52-week high of $416.39.

Adobe (NASDAQ:ADBE – Get Free Report) last announced its quarterly earnings results on Thursday, June 11th. The software company reported $5.96 EPS for the quarter, topping analysts’ consensus estimates of $5.82 by $0.14. The company had revenue of $6.62 billion during the quarter, compared to analyst estimates of $6.45 billion. Adobe had a return on equity of 64.48% and a net margin of 29.48%.The firm’s revenue was up 12.7% on a year-over-year basis. During the same quarter last year, the firm posted $5.06 earnings per share. Adobe has set its FY 2026 guidance at 24.350-24.450 EPS and its Q3 2026 guidance at 6.050-6.100 EPS. On average, equities research analysts predict that Adobe will post 19.14 EPS for the current year.

Adobe announced that its Board of Directors has authorized a share buyback program on Tuesday, April 21st that allows the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization allows the software company to buy up to 24.9% of its stock through open market purchases. Stock repurchase programs are typically an indication that the company’s board believes its shares are undervalued.

Insider Buying and Selling at Adobe

In related news, CAO Jillian Forusz sold 755 shares of the firm’s stock in a transaction that occurred on Thursday, April 30th. The stock was sold at an average price of $246.25, for a total transaction of $185,918.75. Following the completion of the transaction, the chief accounting officer owned 3,521 shares of the company’s stock, valued at $867,046.25. This trade represents a 17.66% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, CEO Shantanu Narayen sold 75,000 shares of Adobe stock in a transaction on Tuesday, April 28th. The shares were sold at an average price of $243.54, for a total value of $18,265,500.00. Following the transaction, the chief executive officer owned 359,538 shares of the company’s stock, valued at $87,561,884.52. The trade was a 17.26% decrease in their position. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 77,091 shares of company stock valued at $18,782,773. Corporate insiders own 0.20% of the company’s stock.

Hedge Funds Weigh In On Adobe

Several large investors have recently modified their holdings of ADBE. First National Bank of Mount Dora Trust Investment Services increased its position in shares of Adobe by 32.4% during the first quarter. First National Bank of Mount Dora Trust Investment Services now owns 24,949 shares of the software company’s stock valued at $6,065,000 after acquiring an additional 6,102 shares in the last quarter. DV Trading LLC boosted its stake in Adobe by 121.6% during the 1st quarter. DV Trading LLC now owns 8,859 shares of the software company’s stock valued at $2,153,000 after purchasing an additional 49,960 shares during the last quarter. First Nebraska Trust Co bought a new stake in shares of Adobe in the 1st quarter worth $2,142,000. Financial Solutions Advisory Group Inc. purchased a new position in shares of Adobe in the first quarter worth $1,035,000. Finally, Allen Capital Group LLC lifted its holdings in shares of Adobe by 18.3% during the first quarter. Allen Capital Group LLC now owns 8,478 shares of the software company’s stock valued at $2,061,000 after purchasing an additional 1,309 shares in the last quarter. Hedge funds and other institutional investors own 81.79% of the company’s stock.

Trending Headlines about Adobe

Here are the key news stories impacting Adobe this week:

Positive Sentiment: Adobe delivered a double beat in Q2, with revenue and EPS both topping Wall Street expectations, and it raised FY2026 and Q3 guidance. Adobe Reports Record Q2 Results
Positive Sentiment: Management said AI-driven demand and stronger subscription spending are supporting growth, and Adobe reiterated a push into freemium AI products to expand users. ADBE Q2 Earnings Call Centers on Freemium AI Push, Raised Outlook
Neutral Sentiment: Several analysts lowered price targets after the report, but most kept a neutral stance, suggesting the results were solid while near-term upside looks limited. These Analysts Slash Their Forecasts On Adobe Following Q2 Earnings
Negative Sentiment: Investor concern centered on unchanged annual recurring revenue expectations, which raised doubts that Adobe’s AI push will quickly translate into durable growth. Adobe Beats Expectations and Raises Outlook, but Shares Fall on ARR Concerns
Negative Sentiment: Adobe also announced that CFO Dan Durn is departing, adding leadership uncertainty on top of the ongoing CEO succession process. Adobe raises annual revenue forecast, CFO to exit

Adobe Company Profile

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Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.