MediaAlpha (NYSE:MAX) Director Eugene Nonko Sells 6,667 Shares of Stock

Posted by Amy Steele on Jun 25th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) Director Eugene Nonko sold 6,667 shares of the business’s stock in a transaction that occurred on Wednesday, June 24th. The shares were sold at an average price of $10.47, for a total value of $69,803.49. Following the transaction, the director owned 1,187,271 shares of the company’s stock, valued at approximately $12,430,727.37. This trade represents a 0.56% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

On Wednesday, June 24th, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The stock was sold at an average price of $10.46, for a total transaction of $11,160.82.
On Monday, June 22nd, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The shares were sold at an average price of $10.15, for a total transaction of $67,670.05.
On Monday, June 22nd, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total transaction of $10,670.00.
On Wednesday, June 17th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The stock was sold at an average price of $10.01, for a total transaction of $66,736.67.
On Wednesday, June 17th, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total transaction of $10,670.00.
On Tuesday, June 16th, Eugene Nonko sold 13,334 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total transaction of $133,340.00.
On Tuesday, June 16th, Eugene Nonko sold 2,134 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total transaction of $21,340.00.
On Wednesday, June 10th, Eugene Nonko sold 20,001 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $200,010.00.
On Wednesday, June 10th, Eugene Nonko sold 3,201 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $32,010.00.
On Wednesday, April 29th, Eugene Nonko sold 26,888 shares of MediaAlpha stock. The shares were sold at an average price of $10.01, for a total value of $269,148.88.

MediaAlpha Stock Up 4.2%

NYSE MAX opened at $10.79 on Thursday. MediaAlpha, Inc. has a twelve month low of $7.09 and a twelve month high of $13.92. The business has a 50-day moving average price of $9.27 and a 200-day moving average price of $10.05. The firm has a market cap of $672.44 million, a price-to-earnings ratio of 16.85 and a beta of 1.16.

MediaAlpha (NYSE:MAX – Get Free Report) last issued its earnings results on Wednesday, April 29th. The company reported $0.21 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.25 by ($0.04). MediaAlpha had a net margin of 3.37% and a negative return on equity of 147.82%. The business had revenue of $310.00 million for the quarter, compared to the consensus estimate of $298.91 million. During the same period last year, the business posted ($0.04) EPS. The firm’s revenue for the quarter was up 17.3% compared to the same quarter last year. Research analysts expect that MediaAlpha, Inc. will post 1.02 EPS for the current fiscal year.

Analysts Set New Price Targets

Several equities analysts recently weighed in on the stock. TD Cowen cut their target price on shares of MediaAlpha from $13.00 to $11.00 and set a “hold” rating for the company in a research note on Tuesday. Texas Capital upgraded shares of MediaAlpha to a “strong-buy” rating in a research note on Tuesday, June 9th. Weiss Ratings lowered MediaAlpha from a “hold (c)” rating to a “hold (c-)” rating in a research report on Tuesday, June 16th. Keefe, Bruyette & Woods decreased their target price on MediaAlpha from $16.00 to $15.00 and set an “outperform” rating on the stock in a research report on Tuesday, April 7th. Finally, Capital One Financial set a $11.00 price target on MediaAlpha in a report on Tuesday, June 9th. One equities research analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, three have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $12.36.

Check Out Our Latest Report on MAX

Institutional Trading of MediaAlpha

Large investors have recently made changes to their positions in the business. Hsbc Holdings PLC lifted its holdings in shares of MediaAlpha by 2.3% in the 2nd quarter. Hsbc Holdings PLC now owns 51,550 shares of the company’s stock valued at $561,000 after acquiring an additional 1,144 shares during the last quarter. Tower Research Capital LLC TRC increased its stake in MediaAlpha by 28.0% during the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after acquiring an additional 1,213 shares during the last quarter. Quarry LP raised its position in MediaAlpha by 43.3% during the third quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after purchasing an additional 1,234 shares during the period. The Manufacturers Life Insurance Company raised its position in MediaAlpha by 13.4% during the second quarter. The Manufacturers Life Insurance Company now owns 12,757 shares of the company’s stock valued at $140,000 after purchasing an additional 1,510 shares during the period. Finally, Caitong International Asset Management Co. Ltd lifted its stake in shares of MediaAlpha by 5,900.0% in the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock valued at $28,000 after purchasing an additional 2,124 shares during the last quarter. 64.39% of the stock is currently owned by institutional investors.

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.