WH Smith (SMWH) – Investment Analysts’ Recent Ratings Changes

A number of research firms have changed their ratings and price targets for WH Smith (LON: SMWH):

• 6/24/2026 – WH Smith had its price target lowered by Canaccord Genuity Group Inc. from GBX 680 to GBX 555. They now have a “buy” rating on the stock.
• 6/17/2026 – WH Smith had its price target lowered by JPMorgan Chase & Co. from GBX 700 to GBX 575. They now have an “overweight” rating on the stock.
• 6/16/2026 – WH Smith had its price target lowered by Berenberg Bank from GBX 574 to GBX 420. They now have a “hold” rating on the stock.
• 6/15/2026 – WH Smith had its price target lowered by Berenberg Bank from GBX 574 to GBX 420. They now have a “hold” rating on the stock.
• 6/11/2026 – WH Smith had its price target lowered by Deutsche Bank Aktiengesellschaft from GBX 550 to GBX 390. They now have a “hold” rating on the stock.
• 6/5/2026 – WH Smith had its “neutral” rating reaffirmed by UBS Group AG. They now have a GBX 600 price target on the stock.

Insider Activity at WH Smith

In related news, insider Helen Rose purchased 12,195 shares of the business’s stock in a transaction dated Wednesday, June 10th. The shares were bought at an average price of GBX 410 per share, with a total value of £49,999.50. Also, insider Max Izzard purchased 36,585 shares of WH Smith stock in a transaction dated Wednesday, June 10th. The stock was bought at an average price of GBX 410 per share, for a total transaction of £149,998.50. In the last ninety days, insiders have purchased 438,494 shares of company stock worth $182,447,140. 1.05% of the stock is owned by company insiders.

WH Smith PLC operates as a retailer in the United Kingdom and internationally. It operates in two segments, Travel and High Street. The Travel segment offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas. The High Street segment sells stationery products, including greeting cards, general stationery, art and craft, and gifting products; news and impulse products, such as newspapers, magazines, confectionery, and drinks; and books.