Vertrix Wealth Management LLC Invests $668,000 in ServiceNow, Inc. $NOW

Vertrix Wealth Management LLC acquired a new position in ServiceNow, Inc. (NYSE:NOW) in the first quarter, according to its most recent Form 13F filing with the SEC. The institutional investor acquired 6,387 shares of the information technology services provider’s stock, valued at approximately $668,000.

Other large investors have also recently added to or reduced their stakes in the company. JT Stratford LLC grew its stake in shares of ServiceNow by 3.5% in the third quarter. JT Stratford LLC now owns 385 shares of the information technology services provider’s stock worth $354,000 after purchasing an additional 13 shares in the last quarter. Florida Financial Advisors LLC raised its stake in shares of ServiceNow by 5.4% during the second quarter. Florida Financial Advisors LLC now owns 273 shares of the information technology services provider’s stock valued at $280,000 after purchasing an additional 14 shares in the last quarter. First Affirmative Financial Network lifted its holdings in ServiceNow by 1.7% in the third quarter. First Affirmative Financial Network now owns 892 shares of the information technology services provider’s stock worth $821,000 after purchasing an additional 15 shares during the period. Nicolet Advisory Services LLC grew its position in ServiceNow by 1.1% in the 3rd quarter. Nicolet Advisory Services LLC now owns 1,462 shares of the information technology services provider’s stock valued at $1,322,000 after buying an additional 16 shares in the last quarter. Finally, Perennial Investment Advisors LLC grew its position in ServiceNow by 6.7% in the 3rd quarter. Perennial Investment Advisors LLC now owns 270 shares of the information technology services provider’s stock valued at $248,000 after buying an additional 17 shares in the last quarter. 87.18% of the stock is currently owned by institutional investors and hedge funds.

Insider Buying and Selling

In related news, insider Paul Fipps sold 1,048 shares of the stock in a transaction on Monday, May 18th. The stock was sold at an average price of $98.51, for a total value of $103,238.48. Following the completion of the transaction, the insider owned 12,072 shares in the company, valued at $1,189,212.72. This trade represents a 7.99% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Jacqueline P. Canney sold 8,927 shares of the company’s stock in a transaction dated Friday, April 24th. The shares were sold at an average price of $89.60, for a total transaction of $799,859.20. Following the sale, the insider directly owned 29,531 shares of the company’s stock, valued at $2,645,977.60. This represents a 23.21% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders have sold 28,071 shares of company stock worth $2,529,956. Company insiders own 0.34% of the company’s stock.

ServiceNow Price Performance

Shares of NYSE:NOW opened at $105.81 on Thursday. ServiceNow, Inc. has a one year low of $81.24 and a one year high of $211.48. The stock has a fifty day moving average of $100.35 and a 200-day moving average of $113.40. The company has a market capitalization of $109.09 billion, a PE ratio of 63.06, a price-to-earnings-growth ratio of 1.65 and a beta of 0.96. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84.

ServiceNow (NYSE:NOW) last issued its earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, hitting analysts’ consensus estimates of $0.97. The business had revenue of $3.77 billion for the quarter, compared to analysts’ expectations of $3.75 billion. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The company’s quarterly revenue was up 22.1% on a year-over-year basis. During the same period in the previous year, the firm posted $0.81 EPS. As a group, equities analysts anticipate that ServiceNow, Inc. will post 2.34 EPS for the current fiscal year.

Wall Street Analyst Weigh In

NOW has been the subject of several recent analyst reports. Royal Bank Of Canada reiterated an “outperform” rating and issued a $121.00 price objective on shares of ServiceNow in a report on Tuesday, May 5th. KeyCorp set a $85.00 target price on ServiceNow and gave the stock an “underweight” rating in a research report on Thursday, April 23rd. Morgan Stanley decreased their price target on ServiceNow from $210.00 to $180.00 and set an “overweight” rating for the company in a research note on Thursday, April 23rd. Needham & Company LLC reissued a “buy” rating and issued a $115.00 price objective on shares of ServiceNow in a research note on Tuesday, May 5th. Finally, Oppenheimer restated an “outperform” rating on shares of ServiceNow in a report on Tuesday, May 26th. One equities research analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, four have issued a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $141.68.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Guggenheim upgraded ServiceNow to Buy and said the stock’s valuation looks too depressed despite real AI-related risks, helping spark a rally in the shares. ServiceNow and Salesforce shares now look like buys, as ‘Armageddon’ fears are too extreme, analyst says
• Positive Sentiment: ServiceNow and Accenture launched a joint initiative to modernize enterprise risk management with agentic AI, reinforcing the company’s position in AI-powered workflow and security software. Why ServiceNow Stock Is Rising Today
• Positive Sentiment: Analysts and recent articles highlighted ServiceNow’s enterprise AI adoption, security expansion, and strong workflow demand as potential supports for long-term growth and future earnings upside. NOW Benefits From Enterprise AI Adoption: Buy, Sell, or Hold the Stock?

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.