Trivago N.V. ADS (NASDAQ:TRVG – Get Free Report) and LivePerson (NASDAQ:LPSN – Get Free Report) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, analyst recommendations and earnings.
Risk and Volatility
Trivago N.V. ADS has a beta of 0.94, suggesting that its share price is 6% less volatile than the S&P 500. Comparatively, LivePerson has a beta of 1.34, suggesting that its share price is 34% more volatile than the S&P 500.
Valuation & Earnings
This table compares Trivago N.V. ADS and LivePerson”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Trivago N.V. ADS | $620.90 million | 0.62 | $12.69 million | $0.05 | 108.20 |
| LivePerson | $243.74 million | 0.10 | -$67.23 million | ($10.18) | -0.19 |
Trivago N.V. ADS has higher revenue and earnings than LivePerson. LivePerson is trading at a lower price-to-earnings ratio than Trivago N.V. ADS, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of recent recommendations and price targets for Trivago N.V. ADS and LivePerson, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Trivago N.V. ADS | 1 | 5 | 0 | 0 | 1.83 |
| LivePerson | 1 | 0 | 0 | 0 | 1.00 |
Trivago N.V. ADS presently has a consensus price target of $3.44, indicating a potential downside of 36.46%. Given Trivago N.V. ADS’s stronger consensus rating and higher possible upside, research analysts plainly believe Trivago N.V. ADS is more favorable than LivePerson.
Institutional and Insider Ownership
4.5% of Trivago N.V. ADS shares are owned by institutional investors. Comparatively, 79.8% of LivePerson shares are owned by institutional investors. 6.5% of Trivago N.V. ADS shares are owned by company insiders. Comparatively, 2.0% of LivePerson shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares Trivago N.V. ADS and LivePerson’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Trivago N.V. ADS | 2.10% | 7.39% | 4.25% |
| LivePerson | -26.24% | N/A | -6.13% |
Summary
Trivago N.V. ADS beats LivePerson on 11 of the 13 factors compared between the two stocks.
About Trivago N.V. ADS
trivago N.V., together with its subsidiaries, operates a hotel and accommodation search platform in the United States, Germany, the United Kingdom, Canada, Japan, and internationally. It offers an online meta-search for hotels and accommodation through online travel agencies, hotel chains, and independent hotels. The company provides travel search for different types of accommodations, such as hotels, vacation rentals, and apartments; and enable advertiser access through website and apps. In addition, it offers access to its platform through various localized websites and apps in various languages. The company was incorporated in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. operates as a subsidiary of Expedia Lodging Partner Services Sarl.
About LivePerson
LivePerson, Inc. engages in conversational artificial intelligence. It enables brands to leverage the Conversational Cloud's intelligence engine to connect with consumers through an integrated suite of mobile and online business messaging technologies. The company offers the Conversational Cloud, an enterprise-class digital customer conversation platform, which enables businesses and consumers to connect through conversational channels, such as voice, in-app, and mobile messaging. It also provides professional services; LivePerson's Conversational AI, including conversation builder, manager, and intelligence, and intent manager. In addition, it provides Voice AI, conversational intelligence and insights, and integration services. The company sells its products to Fortune 500 companies, Internet businesses, online merchants, automotive dealers, educational institution, public sector, and not-for-profit organizations. It operates in the United States, Canada, Latin America, South America, Europe, the Middle East, Africa, the United Kingdom, and the Asia-Pacific. LivePerson, Inc. was incorporated in 1995 and is headquartered in New York, New York.
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