MediaAlpha (NYSE:MAX) Insider Steven Yi Sells 17,254 Shares

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 17,254 shares of the stock in a transaction on Monday, July 6th. The stock was sold at an average price of $14.01, for a total value of $241,728.54. Following the completion of the sale, the insider directly owned 2,742,436 shares in the company, valued at $38,421,528.36. This represents a 0.63% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

• On Tuesday, July 7th, Steven Yi sold 26,467 shares of MediaAlpha stock. The stock was sold at an average price of $14.07, for a total transaction of $372,390.69.
• On Wednesday, July 1st, Steven Yi sold 96,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.90, for a total value of $1,238,400.00.
• On Tuesday, June 16th, Steven Yi sold 24,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.01, for a total transaction of $240,240.00.
• On Wednesday, May 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.14, for a total transaction of $36,560.00.
• On Monday, May 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.05, for a total value of $36,200.00.
• On Wednesday, April 29th, Steven Yi sold 26,739 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $267,390.00.
• On Tuesday, April 28th, Steven Yi sold 6,565 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total transaction of $65,650.00.
• On Monday, April 27th, Steven Yi sold 33,663 shares of MediaAlpha stock. The shares were sold at an average price of $9.99, for a total value of $336,293.37.
• On Wednesday, April 22nd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.88, for a total value of $39,520.00.
• On Tuesday, April 21st, Steven Yi sold 16,047 shares of MediaAlpha stock. The shares were sold at an average price of $10.08, for a total transaction of $161,753.76.

MediaAlpha Stock Performance

Shares of NYSE MAX traded down $0.12 during mid-day trading on Wednesday, reaching $13.55. The company had a trading volume of 974,432 shares, compared to its average volume of 755,246. MediaAlpha, Inc. has a twelve month low of $7.09 and a twelve month high of $14.39. The stock’s 50 day moving average is $9.89 and its 200-day moving average is $10.03. The stock has a market capitalization of $844.66 million, a PE ratio of 21.17 and a beta of 1.08.

MediaAlpha (NYSE:MAX) last issued its earnings results on Wednesday, April 29th. The company reported $0.21 EPS for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.04). MediaAlpha had a net margin of 3.37% and a negative return on equity of 147.82%. The firm had revenue of $310.00 million during the quarter, compared to analysts’ expectations of $298.91 million. During the same quarter last year, the firm earned ($0.04) EPS. The business’s revenue for the quarter was up 17.3% compared to the same quarter last year. On average, sell-side analysts anticipate that MediaAlpha, Inc. will post 0.97 EPS for the current year.

Wall Street Analyst Weigh In

Several equities analysts recently weighed in on MAX shares. Capital One Financial set a $11.00 price objective on shares of MediaAlpha in a research report on Tuesday, June 9th. TD Cowen cut their price target on shares of MediaAlpha from $13.00 to $11.00 and set a “hold” rating on the stock in a report on Tuesday, June 23rd. Keefe, Bruyette & Woods lifted their price objective on shares of MediaAlpha from $15.00 to $17.00 and gave the company an “outperform” rating in a research note on Wednesday. Wall Street Zen downgraded shares of MediaAlpha from a “buy” rating to a “hold” rating in a research report on Saturday. Finally, Zacks Research cut MediaAlpha from a “hold” rating to a “strong sell” rating in a research report on Tuesday, May 19th. One analyst has rated the stock with a Strong Buy rating, four have issued a Buy rating, three have assigned a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus price target of $12.64.

Institutional Trading of MediaAlpha

Several large investors have recently modified their holdings of MAX. Caitong International Asset Management Co. Ltd grew its stake in MediaAlpha by 5,900.0% in the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock valued at $28,000 after buying an additional 2,124 shares during the last quarter. Rockefeller Capital Management L.P. boosted its holdings in MediaAlpha by 9,917.9% during the fourth quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock valued at $36,000 after acquiring an additional 2,777 shares during the period. Quarry LP lifted its position in shares of MediaAlpha by 43.3% during the 3rd quarter. Quarry LP now owns 4,087 shares of the company’s stock worth $47,000 after purchasing an additional 1,234 shares during the last quarter. Strs Ohio bought a new stake in MediaAlpha during the 4th quarter valued at approximately $49,000. Finally, Tower Research Capital LLC TRC grew its holdings in MediaAlpha by 28.0% in the 2nd quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock valued at $61,000 after buying an additional 1,213 shares during the last quarter. 64.39% of the stock is owned by institutional investors.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.