Alphabet (NASDAQ:GOOGL – Get Free Report) and Trivago N.V. ADS (NASDAQ:TRVG – Get Free Report) are both computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, risk, earnings, valuation, profitability, analyst recommendations and dividends.
Institutional & Insider Ownership
40.0% of Alphabet shares are held by institutional investors. Comparatively, 4.5% of Trivago N.V. ADS shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 6.5% of Trivago N.V. ADS shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Earnings & Valuation
This table compares Alphabet and Trivago N.V. ADS”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Alphabet | $402.84 billion | 10.89 | $132.17 billion | $13.11 | 27.61 |
| Trivago N.V. ADS | $620.90 million | 0.61 | $12.69 million | $0.05 | 106.80 |
Alphabet has higher revenue and earnings than Trivago N.V. ADS. Alphabet is trading at a lower price-to-earnings ratio than Trivago N.V. ADS, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a summary of recent ratings and target prices for Alphabet and Trivago N.V. ADS, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Alphabet | 0 | 5 | 47 | 2 | 2.94 |
| Trivago N.V. ADS | 1 | 5 | 0 | 0 | 1.83 |
Alphabet presently has a consensus price target of $413.54, indicating a potential upside of 14.26%. Trivago N.V. ADS has a consensus price target of $3.44, indicating a potential downside of 35.63%. Given Alphabet’s stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than Trivago N.V. ADS.
Profitability
This table compares Alphabet and Trivago N.V. ADS’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Alphabet | 37.92% | 38.99% | 27.41% |
| Trivago N.V. ADS | 2.10% | 7.39% | 4.25% |
Risk and Volatility
Alphabet has a beta of 1.24, meaning that its share price is 24% more volatile than the S&P 500. Comparatively, Trivago N.V. ADS has a beta of 0.94, meaning that its share price is 6% less volatile than the S&P 500.
Summary
Alphabet beats Trivago N.V. ADS on 14 of the 15 factors compared between the two stocks.
About Alphabet
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.
About Trivago N.V. ADS
trivago N.V., together with its subsidiaries, operates a hotel and accommodation search platform in the United States, Germany, the United Kingdom, Canada, Japan, and internationally. It offers an online meta-search for hotels and accommodation through online travel agencies, hotel chains, and independent hotels. The company provides travel search for different types of accommodations, such as hotels, vacation rentals, and apartments; and enable advertiser access through website and apps. In addition, it offers access to its platform through various localized websites and apps in various languages. The company was incorporated in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. operates as a subsidiary of Expedia Lodging Partner Services Sarl.
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