Demars Financial Group LLC Grows Stock Holdings in Salesforce Inc. $CRM

Demars Financial Group LLC raised its holdings in shares of Salesforce Inc. (NYSE:CRM) by 134.3% during the first quarter, HoldingsChannel reports. The fund owned 10,656 shares of the CRM provider’s stock after purchasing an additional 6,108 shares during the quarter. Salesforce comprises about 0.7% of Demars Financial Group LLC’s investment portfolio, making the stock its 19th biggest holding. Demars Financial Group LLC’s holdings in Salesforce were worth $1,989,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other institutional investors have also recently made changes to their positions in the company. Byrne Asset Management LLC raised its stake in shares of Salesforce by 1.0% during the 4th quarter. Byrne Asset Management LLC now owns 4,331 shares of the CRM provider’s stock valued at $1,147,000 after purchasing an additional 43 shares during the period. Fred Alger Management LLC lifted its holdings in Salesforce by 0.3% during the 3rd quarter. Fred Alger Management LLC now owns 14,943 shares of the CRM provider’s stock worth $3,548,000 after purchasing an additional 45 shares in the last quarter. Fulcrum Asset Management LLP boosted its stake in Salesforce by 1.7% in the 3rd quarter. Fulcrum Asset Management LLP now owns 2,774 shares of the CRM provider’s stock worth $657,000 after purchasing an additional 46 shares during the period. Pine Haven Investment Counsel Inc boosted its stake in Salesforce by 1.5% in the 4th quarter. Pine Haven Investment Counsel Inc now owns 3,152 shares of the CRM provider’s stock worth $835,000 after purchasing an additional 46 shares during the period. Finally, Richards Merrill & Peterson Inc. grew its holdings in Salesforce by 1.1% during the 4th quarter. Richards Merrill & Peterson Inc. now owns 4,239 shares of the CRM provider’s stock valued at $1,123,000 after buying an additional 46 shares in the last quarter. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Salesforce Stock Performance

NYSE:CRM opened at $166.60 on Thursday. The stock has a market cap of $136.44 billion, a P/E ratio of 19.28, a PEG ratio of 1.06 and a beta of 1.18. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. The business’s 50-day moving average price is $172.63 and its two-hundred day moving average price is $195.42. Salesforce Inc. has a twelve month low of $146.32 and a twelve month high of $275.56.

Salesforce (NYSE:CRM) last issued its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, topping the consensus estimate of $3.13 by $0.75. The company had revenue of $11.13 billion during the quarter, compared to analyst estimates of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.Salesforce’s revenue was up 13.3% on a year-over-year basis. During the same quarter in the previous year, the firm earned $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, equities analysts predict that Salesforce Inc. will post 10.29 EPS for the current fiscal year.

Salesforce announced that its board has authorized a stock buyback plan on Monday, March 16th that authorizes the company to buyback $25.00 billion in outstanding shares. This buyback authorization authorizes the CRM provider to buy up to 14.1% of its stock through open market purchases. Stock buyback plans are generally an indication that the company’s board believes its stock is undervalued.

Salesforce Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were paid a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a yield of 1.1%. The ex-dividend date of this dividend was Thursday, June 11th. Salesforce’s payout ratio is currently 20.37%.

Analyst Ratings Changes

Several equities research analysts have recently weighed in on the company. Wall Street Zen upgraded Salesforce from a “hold” rating to a “buy” rating in a research report on Saturday, June 6th. Phillip Securities lowered shares of Salesforce from a “buy” rating to a “hold” rating and cut their price objective for the company from $253.00 to $166.00 in a research report on Monday, June 29th. Scotiabank cut shares of Salesforce from a “sector outperform” rating to a “sector perform” rating in a research note on Thursday, June 18th. HSBC upped their target price on shares of Salesforce from $350.00 to $356.00 and gave the stock a “buy” rating in a report on Friday, May 29th. Finally, Truist Financial cut shares of Salesforce from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, July 1st. One research analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating, fourteen have given a Hold rating and three have issued a Sell rating to the stock. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $254.42.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce said the U.S. Air Force is using its Missionforce National Security platform to manage a $13.5 billion vehicle fleet, a high-profile government contract that highlights demand for its software in mission-critical operations. Article Title
• Positive Sentiment: Guggenheim upgraded Salesforce to Buy from Neutral and set a $228 price target, arguing the AI bear case looks overdone and suggesting meaningful upside if the market re-rates the shares. Article Title
• Positive Sentiment: Salesforce also announced a $1 billion investment in Switzerland over five years to accelerate adoption of agentic AI, reinforcing its push into AI-led growth and enterprise automation. Article Title
• Positive Sentiment: New commentary around Slackbot pulling CRM data, generating charts, and sending DocuSign agreements from chat messages points to deeper product integration across Salesforce’s ecosystem, which could improve stickiness and sales productivity. Article Title
• Neutral Sentiment: Several articles reiterated that Salesforce remains a favored “beaten-down” software name with analyst support and potential upside, but they did not add materially new financial details beyond reinforcing the existing bullish narrative. Article Title
• Negative Sentiment: Despite the positive news flow, investors are still focused on Salesforce’s heavy AI spending and margin pressure, which has kept the stock near recent lows and capped enthusiasm. Article Title

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.