Zeta Global (NYSE:ZETA) Stock Price Up 6% – Still a Buy?

Zeta Global Holdings Corp. (NYSE:ZETA)’s share price shot up 6% during trading on Monday . The company traded as high as $22.64 and last traded at $22.77. Approximately 2,519,111 shares changed hands during mid-day trading, a decline of 72% from the average session volume of 8,877,227 shares. The stock had previously closed at $21.49.

Analysts Set New Price Targets

A number of research firms recently commented on ZETA. Royal Bank Of Canada lifted their target price on shares of Zeta Global from $27.00 to $29.00 and gave the stock an “outperform” rating in a research note on Friday, May 1st. DA Davidson restated a “buy” rating and set a $30.00 price target on shares of Zeta Global in a research note on Wednesday, June 24th. B. Riley Financial reaffirmed a “buy” rating on shares of Zeta Global in a report on Friday, May 1st. KeyCorp upgraded shares of Zeta Global from a “sector weight” rating to an “overweight” rating and set a $22.00 price objective for the company in a research note on Tuesday, April 28th. Finally, Bank of America boosted their price objective on shares of Zeta Global from $24.00 to $28.00 and gave the company a “buy” rating in a report on Wednesday, June 24th. One investment analyst has rated the stock with a Strong Buy rating, ten have given a Buy rating, three have assigned a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat, Zeta Global presently has a consensus rating of “Moderate Buy” and an average target price of $28.33.

Zeta Global Stock Performance

The firm’s 50 day moving average is $19.89 and its 200-day moving average is $18.80. The stock has a market capitalization of $5.62 billion, a price-to-earnings ratio of -204.95, a PEG ratio of 3.23 and a beta of 1.37. The company has a debt-to-equity ratio of 0.22, a quick ratio of 2.07 and a current ratio of 2.07.

Insider Transactions at Zeta Global

In other news, Director Jeanine Silberblatt sold 7,500 shares of Zeta Global stock in a transaction dated Friday, June 12th. The shares were sold at an average price of $19.89, for a total value of $149,175.00. Following the sale, the director owned 50,350 shares in the company, valued at $1,001,461.50. This trade represents a 12.96% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Corporate insiders own 10.74% of the company’s stock.

Institutional Trading of Zeta Global

Several large investors have recently added to or reduced their stakes in ZETA. Cornerstone Planning Group LLC raised its holdings in shares of Zeta Global by 3,150.0% during the 4th quarter. Cornerstone Planning Group LLC now owns 1,300 shares of the company’s stock worth $26,000 after acquiring an additional 1,260 shares during the period. DV Equities LLC purchased a new stake in shares of Zeta Global in the fourth quarter valued at about $29,000. United Community Bank acquired a new stake in Zeta Global during the fourth quarter worth about $31,000. Binnacle Investments Inc acquired a new stake in Zeta Global during the third quarter worth about $30,000. Finally, National Bank of Canada FI raised its stake in Zeta Global by 223.1% during the third quarter. National Bank of Canada FI now owns 1,835 shares of the company’s stock worth $36,000 after purchasing an additional 1,267 shares during the period. 87.75% of the stock is currently owned by hedge funds and other institutional investors.

About Zeta Global

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.