Harmony Asset Management LLC increased its stake in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 377.2% during the first quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 23,879 shares of the Internet television network’s stock after acquiring an additional 18,875 shares during the quarter. Harmony Asset Management LLC’s holdings in Netflix were worth $2,296,000 at the end of the most recent reporting period.
Several other institutional investors have also added to or reduced their stakes in the stock. Imprint Wealth LLC acquired a new position in shares of Netflix in the 3rd quarter worth approximately $25,000. Wealth Watch Advisors INC acquired a new stake in shares of Netflix during the third quarter worth $103,000. Strategic Wealth Investment Group LLC acquired a new stake in shares of Netflix during the second quarter worth $121,000. Wiser Advisor Group LLC bought a new position in Netflix during the third quarter worth $114,000. Finally, Beaird Harris Wealth Management LLC raised its stake in Netflix by 9.6% during the third quarter. Beaird Harris Wealth Management LLC now owns 114 shares of the Internet television network’s stock worth $137,000 after buying an additional 10 shares during the last quarter. 80.93% of the stock is currently owned by institutional investors.
Netflix Stock Performance
Shares of Netflix stock opened at $73.67 on Thursday. Netflix, Inc. has a 52 week low of $70.86 and a 52 week high of $127.75. The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43. The business has a 50 day moving average price of $80.80 and a 200-day moving average price of $87.17. The company has a market cap of $310.21 billion, a PE ratio of 23.80, a price-to-earnings-growth ratio of 0.93 and a beta of 1.52.
Analyst Ratings Changes
Several equities analysts recently issued reports on NFLX shares. The Goldman Sachs Group lowered shares of Netflix from a “neutral” rating to an “underweight” rating in a report on Thursday, June 18th. TD Cowen reissued a “buy” rating on shares of Netflix in a research report on Thursday, May 14th. Jefferies Financial Group dropped their price objective on Netflix from $128.00 to $110.00 and set a “buy” rating on the stock in a research note on Wednesday, June 10th. Rosenblatt Securities reissued a “neutral” rating and issued a $95.00 price objective on shares of Netflix in a research note on Tuesday. Finally, Erste Group Bank lowered Netflix from a “buy” rating to a “hold” rating in a research report on Monday, April 27th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, fifteen have assigned a Hold rating and one has given a Sell rating to the company. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average target price of $111.29.
Read Our Latest Report on NFLX
Insiders Place Their Bets
In other Netflix news, insider David A. Hyman sold 5,722 shares of the firm’s stock in a transaction on Tuesday, May 5th. The stock was sold at an average price of $88.08, for a total transaction of $503,993.76. Following the transaction, the insider directly owned 316,100 shares in the company, valued at approximately $27,842,088. This trade represents a 1.78% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CFO Spencer Adam Neumann sold 9,253 shares of Netflix stock in a transaction on Thursday, May 7th. The stock was sold at an average price of $88.95, for a total transaction of $823,054.35. Following the transaction, the chief financial officer directly owned 73,787 shares in the company, valued at $6,563,353.65. This represents a 11.14% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 899,839 shares of company stock worth $80,141,661 in the last three months. 1.24% of the stock is owned by corporate insiders.
Netflix News Summary
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Investors are positioning for Netflix’s Q2 earnings, with some analysts and strategists still seeing upside if the company can show resilient subscriber growth, stronger ad revenue, and continued execution ahead of the report. All Eyes on Netflix Stock Ahead of Earnings; Here’s What Benchmark Expects
- Positive Sentiment: Netflix’s push into live sports is a potential growth catalyst, after it secured exclusive MLB Home Run Derby streaming rights, showing it is expanding beyond traditional scripted content to deepen engagement and add new revenue opportunities. Netflix (NFLX) Secures Exclusive MLB Home Run Derby Streaming Rights
- Positive Sentiment: Some bullish commentary argues the stock could rebound sharply if earnings surprise to the upside, with options activity implying a potentially large post-earnings move. Netflix’s Q3 Earnings Report Could Lead to $21.5 Billion Swing in Market Value
- Neutral Sentiment: Wall Street remains focused on the same key issues into earnings: engagement trends, ad-tier monetization, content pipeline quality, and whether Netflix can justify its valuation after a steep decline from recent highs. Netflix’s next growth chapter hinges on keeping viewers hooked
- Negative Sentiment: Investor concern is still being driven by slowing engagement, weaker viewer retention, and signs that Netflix may need to prove it can keep users hooked as competition from YouTube, traditional media, and mobile viewing intensifies. Netflix’s next growth chapter hinges on keeping viewers hooked
- Negative Sentiment: Regulatory risk is also back in focus after criticism over rising subscription prices, which could add pressure if policymakers target streaming pricing or consumer practices. Your Netflix bill is up 29% in just over a year. It’s time for Washington to step in.
Netflix Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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