HubSpot (NYSE:HUBS) vs. CISO Global (NASDAQ:CISO) Financial Survey

CISO Global (NASDAQ:CISO) and HubSpot (NYSE:HUBS) are both computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, dividends, analyst recommendations, valuation and earnings.

Institutional and Insider Ownership

40.1% of CISO Global shares are held by institutional investors. Comparatively, 90.4% of HubSpot shares are held by institutional investors. 23.8% of CISO Global shares are held by company insiders. Comparatively, 3.7% of HubSpot shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Risk and Volatility

CISO Global has a beta of 1.74, meaning that its share price is 74% more volatile than the S&P 500. Comparatively, HubSpot has a beta of 1.22, meaning that its share price is 22% more volatile than the S&P 500.

Profitability

This table compares CISO Global and HubSpot’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
CISO Global	-16.69%	-32.61%	-17.19%
HubSpot	3.04%	5.66%	3.04%

Earnings and Valuation

This table compares CISO Global and HubSpot”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CISO Global	$26.61 million	0.45	-$8.07 million	($0.24)	-1.10
HubSpot	$3.30 billion	3.49	$45.91 million	$1.91	117.63

HubSpot has higher revenue and earnings than CISO Global. CISO Global is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of current recommendations and price targets for CISO Global and HubSpot, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CISO Global	1	0	0	0	1.00
HubSpot	2	6	21	1	2.70

HubSpot has a consensus target price of $311.00, indicating a potential upside of 38.42%. Given HubSpot’s stronger consensus rating and higher probable upside, analysts plainly believe HubSpot is more favorable than CISO Global.

Summary

HubSpot beats CISO Global on 13 of the 15 factors compared between the two stocks.

About CISO Global

CISO Global Inc. operates as a cybersecurity and compliance company in the United States, Chile, and internationally. The company offers security managed services, including compliance, secured managed, and cyber defense operation services; culture education and enablement; tools and technology provisioning; data, privacy, regulations, and compliance monitoring; remote infrastructure administration; and antivirus and patch management services. It also provides cybersecurity professional services, such as incident response and digital forensics; security testing and training; cybersecurity consulting; compliance auditing; vulnerability assessment and penetration testing; and disaster recovery and data backup solutions. The company was formerly known as Cerberus Cyber Sentinel Corporation and changed its name to CISO Global Inc. in May 2023. CISO Global Inc. was founded in 2015 and is headquartered in Scottsdale, Arizona.

About HubSpot

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Management Systems Hub enables businesses to create new and edit existing web content. It offers Operations Hub, which is designed to unify customer data, automate business processes, data cleanup, and provide customer insights and connections; and Commerce Hub, a B2B commerce suite. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success, as well as phone and/or email and chat-based support services. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.