Investment Analysts’ Weekly Ratings Changes for MediaAlpha (MAX)

Several analysts have recently updated their ratings and price targets for MediaAlpha (NYSE: MAX):

• 7/12/2026 – MediaAlpha was upgraded by Wall Street Zen from “hold” to “buy”.
• 7/8/2026 – MediaAlpha had its price target raised by Keefe, Bruyette & Woods from $15.00 to $17.00. They now have an “outperform” rating on the stock.
• 7/4/2026 – MediaAlpha was downgraded by Wall Street Zen from “buy” to “hold”.
• 7/1/2026 – MediaAlpha was upgraded by Weiss Ratings from “hold (c-)” to “hold (c)”.
• 6/23/2026 – MediaAlpha had its price target lowered by TD Cowen from $13.00 to $11.00. They now have a “hold” rating on the stock.
• 6/16/2026 – MediaAlpha was downgraded by Weiss Ratings from “hold (c)” to “hold (c-)”.
• 6/9/2026 – MediaAlpha was given a new $11.00 price target by Capital One Financial Corporation.
• 6/9/2026 – MediaAlpha was upgraded by Texas Capital to “strong-buy”.
• 5/29/2026 – MediaAlpha was upgraded by Weiss Ratings from “hold (c-)” to “hold (c)”.

Insider Buying and Selling at MediaAlpha

In other MediaAlpha news, Director Eugene Nonko sold 27,972 shares of MediaAlpha stock in a transaction dated Monday, April 27th. The stock was sold at an average price of $10.04, for a total transaction of $280,838.88. Following the completion of the sale, the director owned 987,384 shares of the company’s stock, valued at $9,913,335.36. The trade was a 2.75% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Steven Yi sold 96,000 shares of the company’s stock in a transaction dated Wednesday, July 1st. The stock was sold at an average price of $12.90, for a total value of $1,238,400.00. Following the completion of the transaction, the insider owned 2,759,690 shares of the company’s stock, valued at $35,600,001. The trade was a 3.36% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 622,508 shares of company stock valued at $6,973,404 over the last quarter. 14.65% of the stock is owned by company insiders.

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.