Super Group (SGHC) (NYSE:SGHC – Get Free Report) and Sharplink Gaming (NASDAQ:SBET – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, valuation, dividends, risk, profitability and institutional ownership.
Institutional and Insider Ownership
5.1% of Super Group (SGHC) shares are owned by institutional investors. Comparatively, 13.8% of Sharplink Gaming shares are owned by institutional investors. 10.4% of Super Group (SGHC) shares are owned by company insiders. Comparatively, 3.6% of Sharplink Gaming shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Risk & Volatility
Super Group (SGHC) has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500. Comparatively, Sharplink Gaming has a beta of 10.45, suggesting that its stock price is 945% more volatile than the S&P 500.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Super Group (SGHC) | $2.23 billion | 3.28 | $217.00 million | $0.48 | 30.18 |
| Sharplink Gaming | $28.06 million | 43.38 | -$734.59 million | ($0.60) | -10.03 |
Super Group (SGHC) has higher revenue and earnings than Sharplink Gaming. Sharplink Gaming is trading at a lower price-to-earnings ratio than Super Group (SGHC), indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Super Group (SGHC) and Sharplink Gaming’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Super Group (SGHC) | 10.58% | 42.85% | 26.15% |
| Sharplink Gaming | -3,604.61% | -38.53% | -38.41% |
Analyst Recommendations
This is a summary of recent recommendations and price targets for Super Group (SGHC) and Sharplink Gaming, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Super Group (SGHC) | 0 | 2 | 7 | 0 | 2.78 |
| Sharplink Gaming | 1 | 1 | 9 | 0 | 2.73 |
Super Group (SGHC) presently has a consensus price target of $18.43, indicating a potential upside of 27.21%. Sharplink Gaming has a consensus price target of $20.23, indicating a potential upside of 236.38%. Given Sharplink Gaming’s higher possible upside, analysts plainly believe Sharplink Gaming is more favorable than Super Group (SGHC).
Summary
Super Group (SGHC) beats Sharplink Gaming on 9 of the 14 factors compared between the two stocks.
About Super Group (SGHC)
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Super Group (SGHC) Limited operates as an online sports betting and gaming operator. It offers Betway, an online sports betting brand; and Spin, a multi-brand online casino offering. Super Group (SGHC) Limited is based in Saint Peter Port, Guernsey.
About Sharplink Gaming
SharpLink Gaming, Inc. operates as an online technology company that connects sports fans, leagues, and sports websites to sports betting and iGaming content. The company operates through four segments: Affiliate Marketing Services United States, Affiliate Marketing Services International, Sports Gaming Client Services, and SportsHub Games Network. It operates a performance marketing platform, which owns and operates state-specific web domains to attract, acquire, and drive local sports betting and casino traffic directly to the company's sportsbook and casino partners, which are licensed to operate in each respective state; and offers sports betting data to sports media publishers. It also provides iGaming and affiliate marketing network, which focuses on delivering quality traffic and player acquisitions, and retention and conversions to global iGaming operator partners worldwide; and development, hosting, operations, maintenance, and service of free-to-play games and contests. In addition, the company owns and operates various real-money fantasy sports and sports simulation games and mobile apps on its platform; and is licensed or authorized to operate in every state in the United States, where fantasy sports play is legal and in which SportsHub has elected to operate based on the financial viability. SharpLink Gaming, Inc. was founded in 2019 and is headquartered in Minneapolis, Minnesota.
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