Apple (NASDAQ:AAPL – Get Free Report) had its price target increased by analysts at Robert W. Baird from $310.00 to $330.00 in a research report issued on Friday. The brokerage currently has an “outperform” rating on the iPhone maker’s stock. Robert W. Baird’s price objective indicates a potential upside of 2.59% from the company’s current price.
Several other brokerages also recently commented on AAPL. Maxim Group reiterated a “buy” rating and set a $350.00 price target (up from $310.00) on shares of Apple in a report on Tuesday, June 9th. Rosenblatt Securities reissued a “neutral” rating and issued a $276.00 price objective on shares of Apple in a research note on Tuesday, June 9th. TD Cowen upped their target price on Apple from $335.00 to $350.00 and gave the company a “buy” rating in a research note on Tuesday, June 9th. Needham & Company LLC reiterated a “hold” rating on shares of Apple in a report on Tuesday, June 9th. Finally, Citigroup reissued a “buy” rating and set a $365.00 price target (up from $315.00) on shares of Apple in a research note on Monday, July 13th. One research analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating, nine have assigned a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $327.40.
View Our Latest Analysis on Apple
Apple Stock Performance
Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share for the quarter, beating analysts’ consensus estimates of $1.95 by $0.06. Apple had a net margin of 27.15% and a return on equity of 146.69%. The business had revenue of $111.18 billion for the quarter, compared to analysts’ expectations of $109.46 billion. During the same quarter in the previous year, the business posted $1.65 earnings per share. The business’s revenue was up 16.6% compared to the same quarter last year. On average, sell-side analysts anticipate that Apple will post 8.76 earnings per share for the current year.
Insider Buying and Selling at Apple
In related news, insider Ben Borders sold 116 shares of the business’s stock in a transaction that occurred on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the sale, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Corporate insiders own 0.06% of the company’s stock.
Institutional Investors Weigh In On Apple
A number of institutional investors and hedge funds have recently bought and sold shares of the company. First National Bank of Hutchinson raised its holdings in shares of Apple by 24.6% in the fourth quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker’s stock valued at $8,845,000 after acquiring an additional 6,982 shares in the last quarter. Eagle Capital Management LLC increased its position in Apple by 0.5% during the 4th quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker’s stock valued at $13,544,000 after purchasing an additional 272 shares during the period. Brighton Jones LLC raised its holdings in shares of Apple by 14.8% in the 4th quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker’s stock valued at $134,554,000 after purchasing an additional 69,207 shares in the last quarter. Revolve Wealth Partners LLC raised its holdings in shares of Apple by 4.2% in the 4th quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker’s stock valued at $16,742,000 after purchasing an additional 2,695 shares in the last quarter. Finally, Highview Capital Management LLC DE lifted its position in shares of Apple by 2.4% in the 4th quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker’s stock worth $12,587,000 after purchasing an additional 1,155 shares during the period. 67.73% of the stock is owned by institutional investors.
Key Headlines Impacting Apple
Here are the key news stories impacting Apple this week:
- Positive Sentiment: Ford announced it will integrate Apple Maps and Apple’s automotive software tools into upcoming EVs, giving Apple a new foothold in in-car navigation and potentially opening the door for broader adoption by other automakers. Ford Will Use Apple Software in New Self-Driving System
- Positive Sentiment: Multiple reports suggest Apple is preparing AI-driven upgrades across its Mac lineup and testing smarter shopping tools for the App Store, reinforcing the view that Apple is advancing its consumer AI strategy ahead of earnings. Apple Plans To Overhaul Computers to Meet AI Demand
- Positive Sentiment: Wall Street commentary remained constructive, with analysts and commentators highlighting Apple’s durable ecosystem, AI optionality, and recent stock strength; Morgan Stanley even reportedly raised its Apple target. 47 Analysts Cover Apple. Their Average Price Target Is Now Below the Stock Price, One Week Before Earnings.
- Neutral Sentiment: Several articles framed Apple as a standout “Magnificent Seven” name, with investors viewing it as less exposed than peers to heavy AI infrastructure spending and more supported by its installed base and pricing power. Why Apple Could Be the Last One Standing in the Tech Wreck
- Neutral Sentiment: Apple is also reportedly exploring a device-leasing/“upgrade” program with Klarna, which could support demand but may change how iPhone revenue is recognized over time. Apple Is Reportedly Launching a Device-Leasing Program With Klarna on July 28
- Negative Sentiment: Apple lost a key court bid in the ongoing Apple Watch blood-oxygen dispute, leaving a $634 million verdict in place and keeping legal risk overhang on the shares. Apple Fails to Overturn $634 Million Masimo Verdict
- Negative Sentiment: At the same time, several market articles noted that Apple’s valuation is stretched and that analyst price targets now sit near or slightly below the current trading level, making the stock vulnerable if earnings or guidance disappoint. 47 Analysts Cover Apple. Their Average Price Target Is Now Below the Stock Price, One Week Before Earnings.
Apple Company Profile
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
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