Investment Analysts’ Weekly Ratings Changes for AppFolio (APPF)

AppFolio (NASDAQ: APPF) has recently received a number of price target changes and ratings updates:

• 7/26/2026 – AppFolio was downgraded by Wall Street Zen from “buy” to “hold”.
• 7/24/2026 – AppFolio was given a new $225.00 price target by DA Davidson.
• 7/22/2026 – AppFolio is now covered by Guggenheim. They set a “buy” rating and a $232.00 price target on the stock.
• 7/22/2026 – AppFolio is now covered by Guggenheim. They set a “neutral” rating and a $232.00 price target on the stock.
• 7/22/2026 – AppFolio was upgraded by Guggenheim to “strong-buy”.
• 7/18/2026 – AppFolio was upgraded by Wall Street Zen from “hold” to “buy”.
• 7/6/2026 – AppFolio had its “overweight” rating reaffirmed by KeyCorp.
• 7/4/2026 – AppFolio was downgraded by Wall Street Zen from “buy” to “hold”.
• 6/11/2026 – AppFolio was downgraded by Weiss Ratings from “hold (c)” to “hold (c-)”.

Insider Activity at AppFolio

In other news, CEO William Shane Trigg sold 3,584 shares of AppFolio stock in a transaction on Friday, May 15th. The shares were sold at an average price of $152.50, for a total value of $546,560.00. Following the completion of the sale, the chief executive officer owned 76,547 shares in the company, valued at $11,673,417.50. The trade was a 4.47% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, major shareholder Maurice J. Duca sold 7,200 shares of the business’s stock in a transaction on Monday, July 13th. The shares were sold at an average price of $180.15, for a total transaction of $1,297,080.00. Following the transaction, the insider owned 40,700 shares in the company, valued at $7,332,105. The trade was a 15.03% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders have sold 30,657 shares of company stock worth $5,310,740. Corporate insiders own 1.57% of the company’s stock.

AppFolio, Inc is a Santa Barbara–based provider of cloud-based software solutions for the property management and legal industries. Founded in 2006 by former software executives, the company went public on the NASDAQ under the symbol APPF in 2015. Its original offering, AppFolio Property Manager, automates accounting, marketing, leasing, and maintenance functions for residential, commercial, student housing, and community association managers.

In 2019, AppFolio expanded its portfolio with the acquisition of MyCase, a web-based legal practice management platform for small to mid-size law firms.