Rocky Mountain Chocolate Factory, Inc. (NASDAQ:RMCF) Short Interest Up 78.5% in July

Rocky Mountain Chocolate Factory, Inc. (NASDAQ:RMCF) was the target of a large growth in short interest in the month of July. As of July 15th, there was short interest totaling 83,431 shares, a growth of 78.5% from the June 30th total of 46,733 shares. Approximately 1.2% of the company’s shares are sold short. Based on an average daily trading volume, of 78,338 shares, the short-interest ratio is presently 1.1 days.

Analysts Set New Price Targets

Separately, Weiss Ratings cut shares of Rocky Mountain Chocolate Factory from a “sell (d-)” rating to a “sell (e+)” rating in a report on Tuesday, July 21st. One equities research analyst has rated the stock with a Sell rating, According to MarketBeat.com, the stock has a consensus rating of “Sell”.

Insiders Place Their Bets

In other Rocky Mountain Chocolate Factory news, major shareholder Heritage Railways In American sold 50,000 shares of the stock in a transaction that occurred on Monday, May 4th. The stock was sold at an average price of $2.45, for a total value of $122,500.00. Following the completion of the sale, the insider owned 860,000 shares in the company, valued at approximately $2,107,000. This trade represents a 5.49% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, major shareholder Allen C. Harper sold 50,000 shares of Rocky Mountain Chocolate Factory stock in a transaction that occurred on Monday, May 4th. The stock was sold at an average price of $2.45, for a total value of $122,500.00. Following the completion of the sale, the insider owned 860,000 shares in the company, valued at approximately $2,107,000. This represents a 5.49% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders sold 171,800 shares of company stock worth $420,910. Insiders own 25.18% of the company’s stock.

Institutional Investors Weigh In On Rocky Mountain Chocolate Factory

Several hedge funds have recently made changes to their positions in the company. American Capital Advisory LLC purchased a new stake in Rocky Mountain Chocolate Factory in the fourth quarter worth $134,000. Dimensional Fund Advisors LP lifted its position in Rocky Mountain Chocolate Factory by 12.6% during the first quarter. Dimensional Fund Advisors LP now owns 94,756 shares of the company’s stock valued at $213,000 after buying an additional 10,572 shares during the period. Thompson Davis & CO. Inc. purchased a new position in Rocky Mountain Chocolate Factory during the first quarter valued at $215,000. Finally, DRW Securities LLC bought a new stake in shares of Rocky Mountain Chocolate Factory during the 4th quarter valued at $235,000. 50.27% of the stock is currently owned by institutional investors.

Rocky Mountain Chocolate Factory Trading Up 0.4%

RMCF stock traded up $0.00 during trading on Thursday, reaching $0.87. The company had a trading volume of 1,244 shares, compared to its average volume of 64,631. Rocky Mountain Chocolate Factory has a 52 week low of $0.84 and a 52 week high of $2.99. The company has a market cap of $8.20 million, a P/E ratio of -1.42 and a beta of 0.70. The business has a 50 day moving average of $1.37 and a 200 day moving average of $2.01. The company has a debt-to-equity ratio of 1.59, a current ratio of 1.13 and a quick ratio of 0.65.

Rocky Mountain Chocolate Factory (NASDAQ:RMCF) last posted its quarterly earnings data on Tuesday, July 14th. The company reported ($0.12) earnings per share for the quarter. Rocky Mountain Chocolate Factory had a negative net margin of 19.84% and a negative return on equity of 100.52%. The firm had revenue of $6.11 million for the quarter.

About Rocky Mountain Chocolate Factory

Rocky Mountain Chocolate Factory, Inc is a specialty chocolate confectionery franchisor and manufacturer headquartered in Durango, Colorado. Established in 1981, the company develops, produces and markets a range of premium chocolate products, including truffles, caramels, toffees, fudge, nuts, dipped fruits and caramel apples. It operates company-owned retail stores as well as a franchised network, supplying handcrafted confections and related gift items through more than 300 retail locations across North America and select international markets.

From its origins as a single store in downtown Durango, Rocky Mountain Chocolate Factory introduced its first franchised outlets in the mid-1980s and completed a public offering in 1985.