Wix.com (NASDAQ:WIX) Shares Gap Down – What’s Next?

Shares of Wix.com Ltd. (NASDAQ:WIX) gapped down prior to trading on Friday . The stock had previously closed at $56.68, but opened at $52.31. Wix.com shares last traded at $52.9470, with a volume of 248,330 shares changing hands.

Key Wix.com News

Here are the key news stories impacting Wix.com this week:

• Negative Sentiment: Multiple law firms announced or promoted securities class actions against Wix on behalf of investors who purchased shares between February 19, 2025, and May 12, 2026. The complaints allege that Wix overstated the competitiveness and commercial potential of its AI products, understated the costs of developing and marketing them, and misled investors about the resulting financial benefits. Wix investor alert from Holzer & Holzer
• Negative Sentiment: The litigation follows a reported 27% mid-May plunge after Wix released first-quarter results. Wix reported revenue growth of 14.2% year over year, but revenue slightly missed estimates and adjusted earnings per share came in well below consensus, reinforcing investor concerns about margin compression and AI-related spending. Wix class action notice from Hagens Berman
• Neutral Sentiment: The latest announcements are largely repeated investor alerts from law firms, rather than new operating disclosures. Investors who suffered losses may seek lead-plaintiff status, with deadlines cited as September 22 or September 23, 2026, depending on the notice. The allegations have not been proven, but the growing litigation coverage adds reputational and potential legal-risk overhang to WIX shares. Wix securities fraud class action announcement

Wall Street Analysts Forecast Growth

WIX has been the subject of several recent research reports. Bank of America decreased their price target on Wix.com from $136.00 to $109.00 and set a “buy” rating for the company in a report on Tuesday, April 21st. Needham & Company LLC reaffirmed a “buy” rating and set a $80.00 price objective on shares of Wix.com in a report on Monday, June 15th. Benchmark cut their price objective on shares of Wix.com from $115.00 to $85.00 and set a “buy” rating on the stock in a report on Wednesday. Oppenheimer reduced their target price on shares of Wix.com from $115.00 to $85.00 and set an “outperform” rating for the company in a research note on Thursday, May 14th. Finally, Citizens Jmp lowered shares of Wix.com from a “market outperform” rating to a “market perform” rating in a research report on Tuesday, April 7th. Eleven equities research analysts have rated the stock with a Buy rating, nine have issued a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Hold” and a consensus price target of $91.10.

Wix.com Stock Down 5.9%

The company has a market capitalization of $3.11 billion, a PE ratio of -68.35 and a beta of 0.93. The stock has a 50-day moving average of $50.01 and a 200 day moving average of $67.94.

Wix.com (NASDAQ:WIX) last posted its quarterly earnings data on Wednesday, May 13th. The information services provider reported $0.68 earnings per share for the quarter, missing the consensus estimate of $1.21 by ($0.53). The business had revenue of $541.17 million during the quarter, compared to analysts’ expectations of $544.04 million. Wix.com had a negative return on equity of 33.28% and a negative net margin of 1.97%.The firm’s revenue for the quarter was up 14.2% on a year-over-year basis. During the same period in the prior year, the firm posted $1.69 EPS. Equities analysts forecast that Wix.com Ltd. will post -0.16 EPS for the current fiscal year.

Hedge Funds Weigh In On Wix.com

Hedge funds and other institutional investors have recently made changes to their positions in the stock. Wealth Enhancement Advisory Services LLC lifted its holdings in shares of Wix.com by 7.6% during the 4th quarter. Wealth Enhancement Advisory Services LLC now owns 1,707 shares of the information services provider’s stock valued at $172,000 after buying an additional 120 shares during the period. Farther Finance Advisors LLC grew its stake in shares of Wix.com by 122.2% during the 4th quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock valued at $25,000 after acquiring an additional 132 shares during the period. Hennion & Walsh Asset Management Inc. lifted its holdings in Wix.com by 2.2% during the fourth quarter. Hennion & Walsh Asset Management Inc. now owns 6,666 shares of the information services provider’s stock valued at $693,000 after purchasing an additional 142 shares in the last quarter. TD Private Client Wealth LLC lifted its stake in shares of Wix.com by 18.7% during the 4th quarter. TD Private Client Wealth LLC now owns 940 shares of the information services provider’s stock valued at $98,000 after buying an additional 148 shares in the last quarter. Finally, Cerity Partners LLC boosted its stake in shares of Wix.com by 13.4% in the second quarter. Cerity Partners LLC now owns 1,484 shares of the information services provider’s stock worth $235,000 after acquiring an additional 175 shares during the period. 81.52% of the stock is owned by hedge funds and other institutional investors.

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.