Amazon.com (NASDAQ:AMZN) Given Neutral Rating at DA Davidson

Amazon.com (NASDAQ:AMZN)‘s stock had its “neutral” rating restated by stock analysts at DA Davidson in a research note issued to investors on Friday,Benzinga reports. They currently have a $250.00 price target on the e-commerce giant’s stock. DA Davidson’s target price points to a potential downside of 7.65% from the stock’s current price.

Other research analysts have also recently issued reports about the company. Wells Fargo & Company restated an “overweight” rating and issued a $328.00 price objective (up from $322.00) on shares of Amazon.com in a research note on Friday. Wedbush upped their price objective on shares of Amazon.com from $293.00 to $310.00 and gave the company an “outperform” rating in a report on Friday. Rosenblatt Securities raised their target price on shares of Amazon.com from $332.00 to $345.00 and gave the stock a “buy” rating in a report on Friday. Monness Crespi & Hardt upped their price target on shares of Amazon.com from $315.00 to $330.00 and gave the company a “buy” rating in a report on Friday. Finally, TD Securities raised Amazon.com to a “buy” rating in a report on Monday, April 13th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average target price of $321.40.

Amazon.com Trading Up 15.0%

Amazon.com stock traded up $35.21 during trading hours on Friday, hitting $270.71. The company had a trading volume of 60,712,466 shares, compared to its average volume of 49,572,262. The firm has a market cap of $2.91 trillion, a P/E ratio of 32.38, a P/E/G ratio of 1.70 and a beta of 1.46. The company has a debt-to-equity ratio of 0.27, a quick ratio of 1.01 and a current ratio of 1.18. Amazon.com has a 1 year low of $196.00 and a 1 year high of $278.56. The company has a 50-day moving average price of $245.59 and a two-hundred day moving average price of $235.97.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The business had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. During the same quarter in the prior year, the company earned $1.68 EPS. The business’s revenue was up 19.6% compared to the same quarter last year. On average, sell-side analysts anticipate that Amazon.com will post 7.76 earnings per share for the current year.

Insider Activity

In related news, CEO Andrew R. Jassy sold 31,352 shares of the firm’s stock in a transaction dated Monday, May 4th. The shares were sold at an average price of $275.00, for a total value of $8,621,800.00. Following the transaction, the chief executive officer directly owned 2,175,766 shares of the company’s stock, valued at approximately $598,335,650. This trade represents a 1.42% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,363 shares of the company’s stock in a transaction on Thursday, May 21st. The stock was sold at an average price of $262.38, for a total value of $620,003.94. Following the transaction, the vice president owned 119,780 shares in the company, valued at $31,427,876.40. This trade represents a 1.93% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 135,719 shares of company stock worth $36,438,002. Insiders own 8.90% of the company’s stock.

Institutional Investors Weigh In On Amazon.com

Hedge funds have recently made changes to their positions in the business. Vanguard Group Inc. boosted its holdings in shares of Amazon.com by 1.1% in the first quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant’s stock valued at $158,348,557,000 after acquiring an additional 8,913,959 shares in the last quarter. State Street Corp increased its position in Amazon.com by 1.8% during the fourth quarter. State Street Corp now owns 388,653,121 shares of the e-commerce giant’s stock worth $89,708,913,000 after buying an additional 6,971,680 shares in the last quarter. Geode Capital Management LLC raised its holdings in shares of Amazon.com by 1.1% in the fourth quarter. Geode Capital Management LLC now owns 225,120,994 shares of the e-commerce giant’s stock worth $51,753,622,000 after acquiring an additional 2,479,324 shares during the last quarter. Norges Bank acquired a new stake in shares of Amazon.com during the fourth quarter valued at $32,868,735,000. Finally, Auto Owners Insurance Co increased its position in Amazon.com by 27,376.7% during the fourth quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock worth $2,272,397,000 after purchasing an additional 98,090,585 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon delivered a major Q2 earnings beat, reporting $5.75 in EPS versus the $1.82 consensus estimate and revenue of $200.6 billion, up nearly 20% year over year. Operating income rose 43% to $27.5 billion. Amazon Q2 results
• Positive Sentiment: AWS growth accelerated to 37%, reaching $42.2 billion in revenue—its fastest expansion in several years and well above expectations. Strong enterprise AI demand and new arrangements with Meta and OpenAI reinforced the view that Amazon’s AI infrastructure investments are generating revenue. Amazon AWS growth
• Positive Sentiment: Analysts responded by raising price targets, including JPMorgan to $365, Benchmark to $400, Truist to $350, and RBC to $330, while maintaining bullish ratings. The upgrades point to improved AWS growth, margin potential and stronger monetization of AI spending.
• Positive Sentiment: Options activity was unusually bullish, with investors purchasing 912,665 call options, about 14% above typical daily call volume. Amazon also said it received approximately $600 million in tariff refunds and plans to pass some savings to customers. Amazon tariff refunds
• Neutral Sentiment: Amazon’s Zoox received regulatory clearance to begin limited paid robotaxi rides, creating a potential long-term growth opportunity but one that is unlikely to materially affect near-term results. Zoox robotaxi approval
• Negative Sentiment: Amazon raised its 2026 capital-expenditure outlook to approximately $220 billion to expand data-center and AI capacity. The spending could pressure free cash flow and raises questions about financing and returns, particularly as memory and infrastructure costs increase.
• Negative Sentiment: Third-quarter revenue guidance of $197 billion to $202 billion was below the roughly $204.6 billion analyst consensus, creating a potential near-term risk despite the strong quarter.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.