Financial Comparison: Levi Strauss & Co. (NYSE:LEVI) versus Asos Pls (OTCMKTS:ASOMY)

Levi Strauss & Co. (NYSE:LEVI) and Asos Pls (OTCMKTS:ASOMY) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, risk, earnings, profitability, valuation, dividends and institutional ownership.

Analyst Ratings

This is a summary of current ratings and target prices for Levi Strauss & Co. and Asos Pls, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Levi Strauss & Co.	0	4	12	0	2.75
Asos Pls	0	0	0	2	4.00

Levi Strauss & Co. presently has a consensus price target of $27.29, indicating a potential upside of 10.97%. Given Levi Strauss & Co.’s higher probable upside, equities analysts plainly believe Levi Strauss & Co. is more favorable than Asos Pls.

Earnings & Valuation

This table compares Levi Strauss & Co. and Asos Pls”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Levi Strauss & Co.	$6.28 billion	1.51	$578.10 million	$1.62	15.18
Asos Pls	$3.23 billion	0.18	-$388.99 million	N/A	N/A

Levi Strauss & Co. has higher revenue and earnings than Asos Pls.

Profitability

This table compares Levi Strauss & Co. and Asos Pls’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Levi Strauss & Co.	9.66%	25.79%	8.61%
Asos Pls	N/A	N/A	N/A

Institutional and Insider Ownership

69.1% of Levi Strauss & Co. shares are held by institutional investors. 1.1% of Levi Strauss & Co. shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Risk & Volatility

Levi Strauss & Co. has a beta of 1.33, indicating that its stock price is 33% more volatile than the S&P 500. Comparatively, Asos Pls has a beta of 2.23, indicating that its stock price is 123% more volatile than the S&P 500.

Summary

Levi Strauss & Co. beats Asos Pls on 10 of the 13 factors compared between the two stocks.

About Levi Strauss & Co.

Levi Strauss & Co. engages in the design, marketing, and sale of apparel products. The company offers jeans, casual and dress pants, tops, shorts, skirts, jackets, footwear, and related accessories. It operates through the following geographical segments: Americas, Europe, and Asia. The company was founded by Levi Strauss in 1853 and is headquartered in San Francisco, CA.

About Asos Pls

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands. It is also involved in the employer of marketing staff and payment processing businesses, as well as acts as a vehicle for issue of convertible bonds. ASOS Plc was incorporated in 2000 and is headquartered in London, the United Kingdom.