Wall Street Zen Upgrades Sonos (NASDAQ:SONO) to “Strong-Buy”

Sonos (NASDAQ:SONO) was upgraded by research analysts at Wall Street Zen from a “buy” rating to a “strong-buy” rating in a research report issued on Saturday.

SONO has been the subject of a number of other reports. Zacks Research downgraded Sonos from a “strong-buy” rating to a “hold” rating in a report on Monday, April 6th. Weiss Ratings raised Sonos from a “sell (d)” rating to a “hold (c-)” rating in a report on Thursday. Finally, Rosenblatt Securities reiterated a “buy” rating and issued a $21.00 price target on shares of Sonos in a research report on Thursday. Two equities research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company’s stock. According to data from MarketBeat, the stock presently has a consensus rating of “Hold” and an average price target of $20.00.

Sonos Stock Performance

Shares of NASDAQ SONO opened at $14.66 on Friday. The firm has a 50 day moving average price of $14.85 and a two-hundred day moving average price of $14.73. The stock has a market cap of $1.73 billion, a P/E ratio of 32.58 and a beta of 1.95. Sonos has a 52-week low of $10.11 and a 52-week high of $19.82.

Insider Transactions at Sonos

In other Sonos news, Director Julius Genachowski sold 19,855 shares of the company’s stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $17.00, for a total transaction of $337,535.00. Following the sale, the director owned 53,775 shares of the company’s stock, valued at approximately $914,175. This represents a 26.97% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. 1.25% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Sonos

Several institutional investors and hedge funds have recently made changes to their positions in the business. Vanguard Group Inc. increased its holdings in Sonos by 1.5% in the fourth quarter. Vanguard Group Inc. now owns 13,935,287 shares of the company’s stock worth $244,704,000 after purchasing an additional 204,934 shares in the last quarter. Arrowstreet Capital Limited Partnership lifted its stake in Sonos by 2.8% in the first quarter. Arrowstreet Capital Limited Partnership now owns 3,307,363 shares of the company’s stock valued at $44,319,000 after buying an additional 90,997 shares during the period. Jacobs Levy Equity Management Inc. boosted its holdings in shares of Sonos by 2.7% during the 4th quarter. Jacobs Levy Equity Management Inc. now owns 3,281,869 shares of the company’s stock worth $57,630,000 after buying an additional 85,468 shares in the last quarter. Geode Capital Management LLC boosted its holdings in shares of Sonos by 0.7% during the 4th quarter. Geode Capital Management LLC now owns 2,908,435 shares of the company’s stock worth $51,082,000 after buying an additional 20,602 shares in the last quarter. Finally, Dimensional Fund Advisors LP grew its position in shares of Sonos by 27.0% during the 1st quarter. Dimensional Fund Advisors LP now owns 2,384,430 shares of the company’s stock worth $31,949,000 after buying an additional 506,566 shares during the period. Institutional investors own 85.82% of the company’s stock.

More Sonos News

Here are the key news stories impacting Sonos this week:

• Positive Sentiment: Sonos reported fiscal Q3 adjusted earnings of $0.27 per share, above the $0.24 consensus estimate. Revenue increased 8.8% year over year to $375.3 million, exceeding expectations of $365.7 million, supported by broad-based speaker demand, international growth and cost controls. Sonos Reports Third Quarter Fiscal 2026 Results
• Positive Sentiment: Fourth-quarter revenue guidance of $325 million to $355 million was above analyst expectations of approximately $305 million. Sonos also reiterated full-year revenue guidance of $1.5 billion to $1.6 billion, while its buyback program provides additional potential support for the stock. Sonos Q4 Revenue Outlook
• Positive Sentiment: Rosenblatt Securities reaffirmed its Buy rating and $21 price target, implying substantial upside from recent trading levels. The target reflects confidence in Sonos’ longer-term growth prospects despite near-term cost concerns. Rosenblatt Rating Update
• Neutral Sentiment: Sonos is planning a September product event that could introduce new hardware or artificial-intelligence features. It may become a future catalyst, but the event has no immediate earnings impact. Sonos September Product Event
• Neutral Sentiment: Promotional pricing on the flagship Arc Ultra soundbar may support short-term product demand, although discounts can also limit average selling prices. Sonos Arc Ultra Deal
• Negative Sentiment: Despite the quarterly beat, Sonos shares reportedly fell sharply as investors reacted to rising memory costs. The expense pressure could reduce fourth-quarter margins and offset the favorable revenue guidance. Sonos Shares After Q3 Results
• Negative Sentiment: Director Julius Genachowski sold 19,855 shares for approximately $337,535 under a pre-arranged Rule 10b5-1 plan. Although scheduled in advance, the sale reduced his holdings by about 27% and may weigh modestly on sentiment.

Sonos Company Profile

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.