Cantor Fitzgerald Boosts Snap (NYSE:SNAP) Price Target to $6.00

Snap (NYSE:SNAP) had its price objective boosted by stock analysts at Cantor Fitzgerald from $5.00 to $6.00 in a research note issued on Tuesday,Benzinga reports. The firm currently has a “neutral” rating on the stock. Cantor Fitzgerald’s target price would suggest a potential upside of 18.81% from the company’s previous close.

Other equities research analysts have also recently issued reports about the company. Guggenheim reaffirmed a “neutral” rating on shares of Snap in a research note on Tuesday. Freedom Capital lowered Snap from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, May 12th. KeyCorp upgraded Snap from a “sector weight” rating to an “overweight” rating in a report on Monday, April 27th. Truist Financial set a $8.00 target price on Snap in a research report on Wednesday, June 17th. Finally, DA Davidson assumed coverage on Snap in a research note on Wednesday, July 8th. They issued a “neutral” rating and a $5.00 price target for the company. One investment analyst has rated the stock with a Strong Buy rating, eight have assigned a Buy rating, twenty-five have issued a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Hold” and an average price target of $7.57.

Snap Stock Up 7.7%

Shares of NYSE:SNAP opened at $5.05 on Tuesday. The company has a debt-to-equity ratio of 1.67, a current ratio of 3.53 and a quick ratio of 3.53. The stock has a market cap of $8.53 billion, a price-to-earnings ratio of -21.04 and a beta of 1.03. The company has a 50 day moving average of $4.96 and a 200-day moving average of $5.34. Snap has a one year low of $3.81 and a one year high of $9.55.

Snap (NYSE:SNAP) last announced its quarterly earnings data on Monday, August 3rd. The company reported ($0.10) earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of ($0.12) by $0.02. Snap had a negative net margin of 6.72% and a negative return on equity of 18.92%. The firm had revenue of $1.60 billion for the quarter, compared to analysts’ expectations of $1.54 billion. During the same period last year, the firm earned ($0.16) earnings per share. The business’s revenue for the quarter was up 18.9% on a year-over-year basis. On average, sell-side analysts forecast that Snap will post -0.07 earnings per share for the current year.

Insider Buying and Selling at Snap

In other Snap news, CFO Douglas Hott sold 114,702 shares of the business’s stock in a transaction dated Tuesday, May 19th. The stock was sold at an average price of $5.67, for a total value of $650,360.34. Following the completion of the transaction, the chief financial officer directly owned 2,456,447 shares of the company’s stock, valued at approximately $13,928,054.49. The trade was a 4.46% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Ajit Mohan sold 6,923 shares of the stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $5.58, for a total value of $38,630.34. Following the completion of the sale, the insider owned 5,050,968 shares of the company’s stock, valued at $28,184,401.44. This trade represents a 0.14% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 2,868,059 shares of company stock worth $15,855,631 in the last three months.

Institutional Trading of Snap

A number of large investors have recently bought and sold shares of SNAP. Saba Capital Management L.P. lifted its position in Snap by 232.5% in the 1st quarter. Saba Capital Management L.P. now owns 4,727,808 shares of the company’s stock valued at $21,748,000 after acquiring an additional 3,306,024 shares in the last quarter. Empyrean Capital Partners LP bought a new position in shares of Snap during the first quarter worth about $25,300,000. Leonteq Securities AG acquired a new stake in Snap in the 4th quarter valued at approximately $1,620,000. Eurizon Capital SGR S.p.A. acquired a new stake in Snap in the 4th quarter valued at approximately $1,629,000. Finally, Marsico Capital Management LLC bought a new stake in Snap in the 4th quarter valued at approximately $5,620,000. 47.52% of the stock is owned by institutional investors.

Trending Headlines about Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Snap reported second-quarter revenue of $1.60 billion, up 18.9% year over year and above the $1.54 billion analyst consensus. Its GAAP loss of $0.10 per share was narrower than the expected $0.12 loss, while margins expanded and the company generated positive free cash flow. Snap Inc. Announces Second Quarter 2026 Financial Results
• Positive Sentiment: Management forecast third-quarter revenue of approximately $1.7 billion, broadly in line with expectations but viewed positively alongside the improving advertising trends and stronger-than-expected quarterly performance. Snap’s stock jumps on earnings beat and strong sales forecast
• Positive Sentiment: Higher advertising spending tied to the FIFA World Cup, stronger demand from large North American advertisers and the use of Snap’s AI-powered advertising tools helped drive the quarter and supported the positive outlook. Snap stock jumps as World Cup ads, AI tools drive earnings beat and strong outlook
• Positive Sentiment: Investors also responded favorably to Snap’s comments about rapidly growing direct revenue, improved advertising performance and efforts to build a more durable financial foundation.
• Neutral Sentiment: Unusually high call-option activity before the report indicated elevated speculative interest, but it does not directly change Snap’s underlying business results.
• Neutral Sentiment: CEO Evan Spiegel provided no specific update on pre-order demand for the upcoming Specs smart glasses, leaving a major product catalyst uncertain ahead of the September launch event. Snap CEO sidesteps Specs pre-order questions
• Negative Sentiment: One earnings-data provider reported adjusted earnings of $0.06 per share versus a $0.07 estimate, highlighting that profitability remains inconsistent despite the revenue beat and continued GAAP losses.

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.