Deutsche Bank Aktiengesellschaft Reiterates Buy Rating for WPP (LON:WPP)

Posted by Amy Steele on Aug 7th, 2026

WPP (LON:WPP – Get Free Report)‘s stock had its “buy” rating reiterated by equities researchers at Deutsche Bank Aktiengesellschaft in a research report issued on Friday,Digital Look reports. They currently have a GBX 425 price target on the stock. Deutsche Bank Aktiengesellschaft’s target price would suggest a potential upside of 8.20% from the stock’s current price.

A number of other brokerages also recently commented on WPP. Berenberg Bank reiterated a “buy” rating and set a GBX 405 price objective on shares of WPP in a research report on Friday. Citigroup upped their target price on WPP from GBX 275 to GBX 285 and gave the company a “neutral” rating in a report on Thursday, April 30th. Finally, JPMorgan Chase & Co. raised their target price on WPP from GBX 350 to GBX 390 and gave the stock a “neutral” rating in a research note on Friday. Two equities research analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the company’s stock. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average price target of GBX 376.25.

Check Out Our Latest Report on WPP

WPP Stock Down 0.6%

WPP stock opened at GBX 392.79 on Friday. The company has a current ratio of 0.89, a quick ratio of 0.89 and a debt-to-equity ratio of 268.98. The firm has a 50-day moving average of GBX 277.32 and a two-hundred day moving average of GBX 269.30. WPP has a 12 month low of GBX 218.50 and a 12 month high of GBX 409.50. The company has a market cap of £4.24 billion, a price-to-earnings ratio of -19.64, a PEG ratio of 13.47 and a beta of 0.68.

WPP (LON:WPP – Get Free Report) last issued its earnings results on Friday, August 7th. The company reported GBX 1.80 earnings per share for the quarter. WPP had a negative return on equity of 7.54% and a negative net margin of 1.59%. As a group, analysts forecast that WPP will post 81.6125654 earnings per share for the current fiscal year.

Insider Activity at WPP

In other news, insider Cindy Rose sold 88,227 shares of the firm’s stock in a transaction that occurred on Monday, June 15th. The shares were sold at an average price of GBX 282, for a total transaction of £248,800.14. Also, insider Peter Agnefjäll purchased 75,000 shares of the business’s stock in a transaction dated Thursday, May 21st. The shares were purchased at an average price of GBX 281 per share, with a total value of £210,750. Corporate insiders own 2.04% of the company’s stock.

Trending Headlines about WPP

Here are the key news stories impacting WPP this week:

Positive Sentiment: WPP reported a 4.7% like-for-like decline in first-half adjusted revenue, but the result reportedly showed signs of stabilization and recovery. Investors appear to have focused on improving trends rather than the still-negative growth rate. WPP shares soar as advertising group shows signs of recovery
Positive Sentiment: Profit growth outpaced the revenue decline, indicating that cost controls and efficiency measures are supporting margins. This helped drive reports of a more than 20% share-price jump. WPP jumps over 24pc as profit growth defies revenue slide
Positive Sentiment: Management’s overhaul is beginning to produce results, easing concerns about WPP’s turnaround and prompting investors to reassess the company’s recovery prospects. WPP shares jump more than 20% as overhaul begins to bear fruit
Neutral Sentiment: The market reaction reflects a “turnaround bounce” rather than confirmation that WPP has fully returned to sustainable growth; investors will likely look for further evidence in coming quarters. WPP Gets a Turnaround Bounce, Not a Victory Lap
Negative Sentiment: WPP is cutting jobs while revenue continues to fall, underscoring ongoing restructuring needs and weak demand across parts of the advertising market. WPP slashes jobs as revenue continues to fall