Analyzing Planet Fitness (NYSE:PLNT) and Corporate Travel Management (OTCMKTS:CTMLF)

Corporate Travel Management (OTCMKTS:CTMLF) and Planet Fitness (NYSE:PLNT) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, analyst recommendations, institutional ownership, dividends, profitability and risk.

Institutional and Insider Ownership

10.5% of Corporate Travel Management shares are owned by institutional investors. Comparatively, 95.5% of Planet Fitness shares are owned by institutional investors. 0.9% of Planet Fitness shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Valuation and Earnings

This table compares Corporate Travel Management and Planet Fitness”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Corporate Travel Management	N/A	N/A	N/A	$0.19	57.63
Planet Fitness	$1.32 billion	3.08	$219.10 million	$2.77	18.54

Planet Fitness has higher revenue and earnings than Corporate Travel Management. Planet Fitness is trading at a lower price-to-earnings ratio than Corporate Travel Management, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Corporate Travel Management and Planet Fitness, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Corporate Travel Management	0	0	0	0	0.00
Planet Fitness	1	9	11	0	2.48

Planet Fitness has a consensus target price of $70.36, indicating a potential upside of 36.98%. Given Planet Fitness’ stronger consensus rating and higher possible upside, analysts plainly believe Planet Fitness is more favorable than Corporate Travel Management.

Profitability

This table compares Corporate Travel Management and Planet Fitness’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Corporate Travel Management	N/A	N/A	N/A
Planet Fitness	16.52%	-81.29%	8.66%

Summary

Planet Fitness beats Corporate Travel Management on 9 of the 11 factors compared between the two stocks.

About Corporate Travel Management

Corporate Travel Management Limited, a travel management solutions company, manages the procurement and delivery of travel services in Australia and New Zealand, North America, Asia, and Europe. . The company provides corporate travels, meetings and event travel management, resources travel, sports travel, leisure travel, loyalty travel, and wholesale travel services, as well as accommodation agency services. Corporate Travel Management Limited was founded in 1994 and is based in Brisbane, Australia.

About Planet Fitness

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.