Planet Fitness (NYSE:PLNT) Issues FY 2026 Earnings Guidance

Planet Fitness (NYSE:PLNT) updated its FY 2026 earnings guidance on Thursday morning. The company provided earnings per share guidance of 3.254-3.254 for the period, compared to the consensus estimate of 3.200. The company issued revenue guidance of $1.4 billion-$1.4 billion, compared to the consensus revenue estimate of $1.4 billion.

Planet Fitness Stock Performance

Shares of NYSE:PLNT traded down $0.66 during trading on Friday, reaching $50.55. 520,548 shares of the stock were exchanged, compared to its average volume of 2,090,738. Planet Fitness has a 12-month low of $37.03 and a 12-month high of $114.26. The firm’s 50-day moving average price is $52.74 and its 200 day moving average price is $67.27. The firm has a market cap of $4.02 billion, a price-to-earnings ratio of 18.27, a price-to-earnings-growth ratio of 1.23 and a beta of 1.03.

Planet Fitness (NYSE:PLNT) last issued its earnings results on Thursday, August 6th. The company reported $0.88 EPS for the quarter, beating analysts’ consensus estimates of $0.85 by $0.03. Planet Fitness had a net margin of 16.52% and a negative return on equity of 81.29%. The business had revenue of $365.22 million for the quarter, compared to the consensus estimate of $356.21 million. During the same quarter last year, the firm posted $0.86 EPS. The business’s revenue for the quarter was up 7.1% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. As a group, equities research analysts forecast that Planet Fitness will post 3.17 EPS for the current year.

Analyst Ratings Changes

A number of research firms have weighed in on PLNT. Deutsche Bank Aktiengesellschaft reissued a “hold” rating and issued a $55.00 price objective on shares of Planet Fitness in a research report on Wednesday, July 22nd. Wells Fargo & Company restated an “overweight” rating on shares of Planet Fitness in a report on Monday, July 20th. Bank of America reiterated a “neutral” rating and set a $59.00 target price (down from $110.00) on shares of Planet Fitness in a research note on Friday, May 8th. Royal Bank Of Canada decreased their price target on shares of Planet Fitness from $85.00 to $55.00 and set an “outperform” rating for the company in a research report on Friday, May 8th. Finally, Roth Capital cut their price target on shares of Planet Fitness from $109.00 to $64.00 and set a “buy” rating on the stock in a report on Wednesday, May 20th. Eleven investment analysts have rated the stock with a Buy rating, nine have assigned a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Hold” and a consensus target price of $69.92.

More Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Second-quarter results exceeded expectations. Planet Fitness reported adjusted EPS of $0.88 versus the $0.85 consensus estimate and revenue of $365.22 million versus expectations of $356.21 million. Revenue increased 7.1% year over year. Planet Fitness Second Quarter 2026 Results
• Positive Sentiment: Capital returns and expansion remain supportive. The company repurchased and retired approximately $200 million of Class A common stock and is targeting 180–190 new clubs in 2026. Management also maintained a roughly 7% full-year revenue-growth outlook and issued EPS guidance of approximately $3.25, above the cited $3.20 consensus. Planet Fitness 2026 Outlook
• Neutral Sentiment: Management is adjusting its growth strategy. The earnings call highlighted pricing tests and a more measured approach to membership pricing and marketing. System-wide same-club sales rose only 1.7%, suggesting that execution and member demand remain important watch points. Q2 Earnings Call Highlights
• Negative Sentiment: Multiple law firms are promoting a securities-fraud class action against Planet Fitness and its executives. The complaints allege inadequate disclosure of membership-growth, marketing, pricing and market-condition risks before the May 2026 guidance revision. The September 14, 2026 lead-plaintiff deadline is generating additional negative attention, although the allegations have not been proven. Planet Fitness Securities Class Action Deadline

Institutional Investors Weigh In On Planet Fitness

A number of institutional investors and hedge funds have recently bought and sold shares of the business. Daiwa Securities Group Inc. boosted its holdings in Planet Fitness by 22.8% during the fourth quarter. Daiwa Securities Group Inc. now owns 1,879 shares of the company’s stock worth $204,000 after buying an additional 349 shares in the last quarter. Mercer Global Advisors Inc. ADV raised its holdings in Planet Fitness by 16.0% during the 3rd quarter. Mercer Global Advisors Inc. ADV now owns 2,458 shares of the company’s stock worth $255,000 after buying an additional 339 shares during the period. Evergreen Capital Management LLC lifted its stake in Planet Fitness by 50.3% during the second quarter. Evergreen Capital Management LLC now owns 3,280 shares of the company’s stock valued at $358,000 after buying an additional 1,098 shares in the last quarter. Oxford Asset Management LLP purchased a new position in shares of Planet Fitness in the second quarter worth approximately $221,000. Finally, Meiji Yasuda Asset Management Co Ltd. acquired a new stake in shares of Planet Fitness during the second quarter valued at approximately $218,000. 95.53% of the stock is owned by institutional investors and hedge funds.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.