Everett Harris & Co. CA bought a new stake in shares of Netflix, Inc. (NASDAQ:NFLX – Free Report) in the second quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The firm bought 11,451 shares of the Internet television network’s stock, valued at approximately $818,000.
Other large investors have also recently made changes to their positions in the company. Turning Point Benefit Group Inc. grew its stake in shares of Netflix by 13,400.0% in the 4th quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network’s stock worth $25,000 after buying an additional 268 shares during the last quarter. Imprint Wealth LLC purchased a new position in Netflix during the third quarter valued at $25,000. Cornerstone Financial Management LLC purchased a new position in Netflix during the fourth quarter valued at $26,000. Atlas Capital Advisors Inc. bought a new stake in Netflix in the fourth quarter worth $26,000. Finally, Jessup Wealth Management Inc bought a new stake in Netflix in the fourth quarter worth $27,000. 80.93% of the stock is currently owned by hedge funds and other institutional investors.
Netflix Stock Performance
Shares of NFLX opened at $78.16 on Friday. The business’s fifty day simple moving average is $74.67 and its two-hundred day simple moving average is $84.54. The company has a current ratio of 1.14, a quick ratio of 1.14 and a debt-to-equity ratio of 0.39. Netflix, Inc. has a 12 month low of $65.08 and a 12 month high of $126.71. The company has a market cap of $325.45 billion, a price-to-earnings ratio of 24.60, a P/E/G ratio of 0.98 and a beta of 1.52.
Key Headlines Impacting Netflix
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Bill Ackman’s Pershing Square disclosed a new Netflix position of approximately 3.15 million shares, representing about 4.9% of the fund’s portfolio. Ackman said Netflix has effectively “won the streaming wars,” renewing investor interest after the stock’s major sell-off. Reuters article
- Positive Sentiment: Analysts and investing commentators point to Netflix’s resilient fundamentals: second-quarter revenue rose 13.4% year over year to $12.6 billion, earnings per share slightly exceeded estimates, and profitability remained strong. The advertising business, expanding margins and a valuation viewed as reasonable relative to growth are supporting the bullish case. Zacks article
- Positive Sentiment: Netflix’s continued push into live sports—including an MLB “Field of Dreams” game—and the extension of its Seinfeld agreement could strengthen engagement, advertising opportunities and content retention. MLB live sports article
- Neutral Sentiment: Institutional positioning is mixed: some large investors added shares while others reduced holdings. Analysts’ reported price targets remain above the current market level, but investors still must weigh valuation and slowing growth expectations.
- Negative Sentiment: Netflix closed its Hollywood-based Night School gaming studio and plans to close Helsinki-based Moonloot. The closures may improve focus and reduce costs, but they also raise questions about the company’s gaming strategy and ability to expand beyond streaming. Los Angeles Times article
- Negative Sentiment: Reported insider trading shows 30 Netflix open-market sales and no purchases over the past six months. While such sales may reflect compensation or diversification, the one-sided pattern can weigh on sentiment and contrasts with Ackman’s new bullish position. Quiver Quantitative article
Insider Activity at Netflix
In related news, CEO Gregory K. Peters sold 27,312 shares of Netflix stock in a transaction dated Thursday, August 6th. The stock was sold at an average price of $73.54, for a total value of $2,008,524.48. Following the completion of the sale, the chief executive officer directly owned 120,931 shares in the company, valued at approximately $8,893,265.74. This trade represents a 18.42% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider David A. Hyman sold 5,723 shares of Netflix stock in a transaction dated Tuesday, August 4th. The stock was sold at an average price of $72.85, for a total value of $416,920.55. Following the completion of the sale, the insider owned 316,100 shares of the company’s stock, valued at $23,027,885. The trade was a 1.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 600,295 shares of company stock valued at $49,056,671 over the last three months. 1.24% of the stock is owned by insiders.
Wall Street Analyst Weigh In
A number of research firms have recently commented on NFLX. Wedbush cut their target price on Netflix from $118.00 to $105.00 and set an “outperform” rating on the stock in a research note on Friday, July 17th. Seaport Research Partners lowered Netflix from a “buy” rating to a “neutral” rating in a research report on Monday, July 20th. Jefferies Financial Group dropped their price target on shares of Netflix from $128.00 to $110.00 and set a “buy” rating on the stock in a research note on Wednesday, June 10th. KeyCorp reissued an “overweight” rating and set a $92.00 price objective (down from $115.00) on shares of Netflix in a research report on Monday, July 13th. Finally, China Intl Cap raised shares of Netflix to a “strong-buy” rating in a research report on Tuesday, July 21st. Four analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, sixteen have issued a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $103.48.
Read Our Latest Stock Report on Netflix
About Netflix
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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