Financial Comparison: Gilla (OTCMKTS:GLLA) & RLX Technology (NYSE:RLX)

Gilla (OTCMKTS:GLLA) and RLX Technology (NYSE:RLX) are both consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, profitability, valuation and institutional ownership.

Earnings & Valuation

This table compares Gilla and RLX Technology”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gilla	N/A	N/A	N/A	N/A	N/A
RLX Technology	$566.11 million	5.35	$131.83 million	$0.10	19.55

RLX Technology has higher revenue and earnings than Gilla.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Gilla and RLX Technology, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gilla	0	0	0	0	0.00
RLX Technology	0	2	0	0	2.00

RLX Technology has a consensus target price of $2.50, suggesting a potential upside of 27.88%. Given RLX Technology’s stronger consensus rating and higher probable upside, analysts plainly believe RLX Technology is more favorable than Gilla.

Insider & Institutional Ownership

22.7% of RLX Technology shares are owned by institutional investors. 53.4% of RLX Technology shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Volatility and Risk

Gilla has a beta of 13.33, suggesting that its stock price is 1,233% more volatile than the S&P 500. Comparatively, RLX Technology has a beta of 1.2, suggesting that its stock price is 20% more volatile than the S&P 500.

Profitability

This table compares Gilla and RLX Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Gilla	N/A	N/A	N/A
RLX Technology	20.76%	6.15%	5.60%

Summary

RLX Technology beats Gilla on 8 of the 9 factors compared between the two stocks.

About Gilla

Gilla Inc. engages in the manufacture, marketing, and distribution of generic and premium branded e-liquid used in vaporizers, electronic cigarettes, and other vaping hardware and accessories in Europe, Canada, and the United States. The company offers its products under the brand names of Spectrum Concentrates, Coil Glaze, Craft Vapes, Siren, The Drip Factory, Shake It, Surf Sauce, Ohana, Moshi, Crisp, Just Fruit, Vinto Vape, Vapor's Dozen, Enriched Vapor, and Crown E-liquid. Gilla Inc. sells its products through market channels, including vape shops, retail and wholesale distributors, convenience stores, and e-commerce Websites. The company is headquartered in Daytona Beach, Florida.

About RLX Technology

RLX Technology Inc., together with its subsidiaries, engages in the manufacture and sale of e-vapor products in the People's Republic of China and internationally. It serves partner distributors and retail outlets. The company was founded in 2018 and is headquartered in Beijing, China.