Weekly Analysts’ Ratings Updates for eBay (EBAY)

eBay (NASDAQ: EBAY) recently received a number of ratings updates from brokerages and research firms:

• 8/13/2026 – eBay had its price target raised by Citigroup Inc. from $127.00 to $130.00. They now have a “buy” rating on the stock.
• 8/11/2026 – eBay was upgraded by Weiss Ratings from “buy (b)” to “buy (b+)”.
• 8/11/2026 – eBay had its price target raised by UBS Group AG from $107.00 to $120.00. They now have a “neutral” rating on the stock.
• 8/7/2026 – eBay had its “neutral” rating reaffirmed by Susquehanna.
• 8/7/2026 – eBay was upgraded by Argus from “hold” to “buy”. They now have a $133.00 price target on the stock.
• 8/6/2026 – eBay had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $127.00 price target on the stock.
• 8/6/2026 – eBay was given a new $126.00 price target by Robert W. Baird.
• 8/6/2026 – eBay had its “overweight” rating reaffirmed by Piper Sandler. They now have a $133.00 price target on the stock, up from $115.00.
• 8/6/2026 – eBay had its price target raised by Benchmark Co. from $115.00 to $134.00. They now have a “buy” rating on the stock.
• 8/6/2026 – eBay was given a new $145.00 price target by BMO Capital Markets.
• 8/6/2026 – eBay was given a new $110.00 price target by Mizuho.
• 8/6/2026 – eBay was given a new $123.00 price target by Piper Sandler.
• 8/6/2026 – eBay had its price target raised by Barclays PLC from $114.00 to $123.00. They now have an “overweight” rating on the stock.
• 8/6/2026 – eBay was given a new $145.00 price target by Jefferies Financial Group Inc..
• 8/6/2026 – eBay had its “outperform” rating reaffirmed by BMO Capital Markets.
• 8/6/2026 – eBay had its “outperform” rating reaffirmed by Wedbush. They now have a $135.00 price target on the stock.
• 8/6/2026 – eBay had its price target raised by Truist Financial Corporation from $105.00 to $115.00. They now have a “hold” rating on the stock.
• 8/6/2026 – eBay had its price target lowered by Cantor Fitzgerald from $110.00 to $106.00. They now have a “neutral” rating on the stock.
• 8/6/2026 – eBay had its price target raised by Needham & Company LLC from $122.00 to $135.00. They now have a “buy” rating on the stock.
• 8/4/2026 – eBay was downgraded by Citizens Jmp from “outperform” to “market perform”.
• 8/3/2026 – eBay had its “market perform” rating reaffirmed by Sanford C. Bernstein. They now have a $115.00 price target on the stock.
• 8/3/2026 – eBay was downgraded by Wells Fargo & Company from “equal weight” to “underweight”. They now have a $92.00 price target on the stock, down from $105.00.
• 7/16/2026 – eBay is now covered by Wedbush. They set an “outperform” rating and a $135.00 price target on the stock.
• 7/15/2026 – eBay had its price target raised by Robert W. Baird from $117.00 to $125.00. They now have an “outperform” rating on the stock.
• 7/14/2026 – eBay had its “outperform” rating reaffirmed by Citigroup Inc..
• 7/14/2026 – eBay had its price target raised by Citizens Jmp from $120.00 to $125.00. They now have a “market outperform” rating on the stock.
• 7/14/2026 – eBay had its price target raised by Jefferies Financial Group Inc. from $65.00 to $75.00. They now have an “underperform” rating on the stock.
• 7/9/2026 – eBay had its price target raised by Wells Fargo & Company from $104.00 to $105.00. They now have an “equal weight” rating on the stock.
• 7/9/2026 – eBay had its price target raised by Wells Fargo & Company from $104.00 to $105.00. They now have an “equal weight” rating on the stock.
• 6/25/2026 – eBay had its price target raised by President Capital from $102.00 to $126.00. They now have a “buy” rating on the stock.

eBay Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Friday, September 11th. Stockholders of record on Friday, August 28th will be paid a $0.31 dividend. The ex-dividend date of this dividend is Friday, August 28th. This represents a $1.24 dividend on an annualized basis and a dividend yield of 1.2%. eBay’s dividend payout ratio is 25.67%.

Insider Buying and Selling

In related news, SVP Jordan Douglas Bradle Sweetnam sold 863 shares of eBay stock in a transaction on Thursday, June 18th. The stock was sold at an average price of $109.17, for a total transaction of $94,213.71. Following the completion of the sale, the senior vice president owned 34,533 shares of the company’s stock, valued at approximately $3,769,967.61. This trade represents a 2.44% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of the business’s stock in a transaction dated Wednesday, August 5th. The shares were sold at an average price of $108.55, for a total value of $1,205,990.50. Following the completion of the transaction, the chief executive officer owned 253,211 shares in the company, valued at $27,486,054.05. This trade represents a 4.20% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders sold 86,112 shares of company stock worth $9,837,076. Corporate insiders own 0.67% of the company’s stock.

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.