Thor Industries (NYSE:THO – Get Free Report) and Volkswagen (OTCMKTS:VWAGY – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, profitability, risk, analyst recommendations, valuation, institutional ownership and dividends.
Valuation & Earnings
This table compares Thor Industries and Volkswagen”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Thor Industries | $9.58 billion | 0.42 | $258.56 million | $2.31 | 33.47 |
| Volkswagen | $364.13 billion | 0.12 | $8.29 billion | $1.22 | 7.20 |
Profitability
This table compares Thor Industries and Volkswagen’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Thor Industries | 2.67% | 5.74% | 3.51% |
| Volkswagen | 1.68% | 2.74% | 0.85% |
Volatility and Risk
Thor Industries has a beta of 1.33, meaning that its share price is 33% more volatile than the S&P 500. Comparatively, Volkswagen has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500.
Analyst Ratings
This is a summary of current ratings for Thor Industries and Volkswagen, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Thor Industries | 1 | 10 | 3 | 0 | 2.14 |
| Volkswagen | 1 | 1 | 2 | 1 | 2.60 |
Thor Industries presently has a consensus price target of $92.33, indicating a potential upside of 19.42%. Given Thor Industries’ higher possible upside, analysts clearly believe Thor Industries is more favorable than Volkswagen.
Dividends
Thor Industries pays an annual dividend of $2.08 per share and has a dividend yield of 2.7%. Volkswagen pays an annual dividend of $0.35 per share and has a dividend yield of 4.0%. Thor Industries pays out 90.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Volkswagen pays out 28.7% of its earnings in the form of a dividend. Thor Industries has increased its dividend for 15 consecutive years. Volkswagen is clearly the better dividend stock, given its higher yield and lower payout ratio.
Institutional & Insider Ownership
96.7% of Thor Industries shares are held by institutional investors. 4.7% of Thor Industries shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Summary
Thor Industries beats Volkswagen on 12 of the 18 factors compared between the two stocks.
About Thor Industries
THOR Industries, Inc. designs, manufactures, and sells recreational vehicles (RVs), and related parts and accessories in the United States, Canada, and Europe. The company offers travel trailers; gasoline and diesel Class A, Class B, and Class C motorhomes; conventional travel trailers and fifth wheels; luxury fifth wheels; and motorcaravans, caravans, campervans, and urban vehicles. It also provides aluminum extrusion and specialized component products to RV and other manufacturers. The company provides its products through independent and non-franchise dealers. THOR Industries, Inc. was incorporated in 1980 and is based in Elkhart, Indiana.
About Volkswagen
Volkswagen AG manufactures and sells automobiles in Germany, other European countries, North America, South America, the Asia-Pacific, and internationally. The company operates through four segments: Passenger Cars and Light Commercial Vehicles, Commercial Vehicles, Power Engineering, and Financial Services. The Passenger Cars and Light Commercial Vehicles segment engages in the development of vehicles, engines, and vehicle software; produces and sells passenger cars and light commercial vehicles, and related parts; and offers motorcycles. The Commercial Vehicles segment develops, produces, and sells trucks and buses; and offers parts and related services. The Power Engineering segment offers large-bore diesel engines, turbomachinery, and propulsion components. The Financial Services segment provides dealership and customer financing, leasing, direct banking and insurance, fleet management, and mobility services. It sells its products under the Volkswagen Passenger Cars, koda, SEAT/CUPRA, Volkswagen Commercial Vehicles, Audi, Lamborghini, Bentley, Ducati, Porsche, Scania, MAN, Volkswagen Truck & Bus, Navistar commercial vehicles, and Bugatti brands. The company was founded in 1937 and is headquartered in Wolfsburg, Germany. Volkswagen AG operates as a subsidiary of Porsche Automobil Holding SE.
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