Zebra Technologies (NASDAQ:ZBRA – Get Free Report) and B.O.S. Better Online Solutions (NASDAQ:BOSC – Get Free Report) are both technology companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, institutional ownership, analyst recommendations, risk, valuation, dividends and profitability.
Analyst Ratings
This is a breakdown of recent ratings for Zebra Technologies and B.O.S. Better Online Solutions, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Zebra Technologies | 0 | 3 | 9 | 1 | 2.85 |
| B.O.S. Better Online Solutions | 0 | 1 | 1 | 0 | 2.50 |
Zebra Technologies presently has a consensus price target of $381.00, suggesting a potential upside of 3.39%. B.O.S. Better Online Solutions has a consensus price target of $8.00, suggesting a potential upside of 72.04%. Given B.O.S. Better Online Solutions’ higher possible upside, analysts clearly believe B.O.S. Better Online Solutions is more favorable than Zebra Technologies.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Zebra Technologies | $5.85 billion | 3.00 | $419.00 million | $10.93 | 33.72 |
| B.O.S. Better Online Solutions | $50.57 million | 0.65 | $3.61 million | $0.45 | 10.33 |
Zebra Technologies has higher revenue and earnings than B.O.S. Better Online Solutions. B.O.S. Better Online Solutions is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
91.0% of Zebra Technologies shares are owned by institutional investors. Comparatively, 15.1% of B.O.S. Better Online Solutions shares are owned by institutional investors. 0.9% of Zebra Technologies shares are owned by company insiders. Comparatively, 4.3% of B.O.S. Better Online Solutions shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Profitability
This table compares Zebra Technologies and B.O.S. Better Online Solutions’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Zebra Technologies | 9.22% | 22.29% | 9.46% |
| B.O.S. Better Online Solutions | 7.22% | 13.04% | 8.54% |
Volatility and Risk
Zebra Technologies has a beta of 1.59, meaning that its share price is 59% more volatile than the S&P 500. Comparatively, B.O.S. Better Online Solutions has a beta of 1.08, meaning that its share price is 8% more volatile than the S&P 500.
Summary
Zebra Technologies beats B.O.S. Better Online Solutions on 13 of the 15 factors compared between the two stocks.
About Zebra Technologies
Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking, and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions, and rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; workforce management, workflow execution and task management, and prescriptive analytics, as well as communications and collaboration solutions; and cloud-based software subscriptions, retail, and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force, and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
About B.O.S. Better Online Solutions
B.O.S. Better Online Solutions Ltd. provides intelligent robotics, radio frequency identification (RFID), and supply chain solutions for enterprises worldwide. The Intelligent Robotics Division provides custom-made machines for industrial automation and assembly of products and packing that offer technological solutions. The RFID Division provides hardware products, such as thermal and barcode printers; RFID and barcode scanners and readers; wireless, mobile, and forklift terminals; wireless infrastructure; active and passive RFID tags; ribbons, labels, and tags; and RFID systems for libraries. It also develops Warehouse Management System, a data collection solution for logistics management in logistic centers and warehouses; RFID-based systems for tracking inventory in a produce packing house; automatic systems for industrial packing lines; automatic systems to track the production line; and automatic systems to identify and track vehicles for transportation-related settings. In addition, this segment provides maintenance and repair services for data collection equipment, as well as warehouse and on-site service plans; on-site inventory count services in various fields; and asset tagging and counting services for corporate and governmental entities. The Supply Chain Division offers electro-mechanical components, electronics components, communications products, and components consolidation services to aerospace, defense, and other industries. This segment also provides inventory and quality control management of components entering production lines; and inventory management services for ongoing projects, including warehouse functions. The company markets its products through direct sales and sales agents, as well as through distributors. B.O.S. Better Online Solutions Ltd. was incorporated in 1990 and is headquartered in Rishon LeZion, Israel.
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