Asure Software (NASDAQ:ASUR) vs. Planet Labs PBC (NYSE:PL) Head-To-Head Comparison

Planet Labs PBC (NYSE:PL) and Asure Software (NASDAQ:ASUR) are both industrials companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, earnings, valuation, analyst recommendations, dividends, profitability and risk.

Insider & Institutional Ownership

41.7% of Planet Labs PBC shares are held by institutional investors. Comparatively, 71.6% of Asure Software shares are held by institutional investors. 16.4% of Planet Labs PBC shares are held by company insiders. Comparatively, 8.9% of Asure Software shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares Planet Labs PBC and Asure Software’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Planet Labs PBC	-111.17%	-105.29%	-35.54%
Asure Software	-5.42%	8.19%	3.27%

Valuation and Earnings

This table compares Planet Labs PBC and Asure Software”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Planet Labs PBC	$307.73 million	24.97	-$246.86 million	($1.14)	-18.91
Asure Software	$140.54 million	1.79	-$13.13 million	($0.29)	-30.00

Asure Software has lower revenue, but higher earnings than Planet Labs PBC. Asure Software is trading at a lower price-to-earnings ratio than Planet Labs PBC, indicating that it is currently the more affordable of the two stocks.

Risk & Volatility

Planet Labs PBC has a beta of 2.11, suggesting that its stock price is 111% more volatile than the S&P 500. Comparatively, Asure Software has a beta of 0.49, suggesting that its stock price is 51% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Planet Labs PBC and Asure Software, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Planet Labs PBC	2	4	6	0	2.33
Asure Software	1	1	1	1	2.50

Planet Labs PBC presently has a consensus price target of $35.36, indicating a potential upside of 64.03%. Asure Software has a consensus price target of $15.00, indicating a potential upside of 72.41%. Given Asure Software’s stronger consensus rating and higher probable upside, analysts clearly believe Asure Software is more favorable than Planet Labs PBC.

Summary

Asure Software beats Planet Labs PBC on 9 of the 15 factors compared between the two stocks.

About Planet Labs PBC

Planet Labs PBC engages in the design, construction, and launch constellations of satellites with the intent of providing high cadence geospatial data delivered to customers through an online platform worldwide. The company’s platform offers planet monitoring, basemap, tasking, apps, and application programming interfaces, as well as analytics and planetary variables. It serves agriculture, mapping, energy, forestry, finance and insurance companies, and government agencies. The company was founded in 2010 and is headquartered in San Francisco, California.

About Asure Software

Asure Software, Inc. engages in the provision of cloud-based Human Capital Management (HCM) software solutions in the United States. It provides its human resources (HR) tool as Software-as-a-Service that helps various small and medium-sized businesses to build productive workforce to help them stay compliant and allocate resources to grow their business. The company's solutions include Asure Payroll & Tax, an integrated solution that simplifies payroll and automates regulations associated with payroll and taxes, including wages, benefits, overtime, garnishments, tips, direct deposits, and fair labor standard act, as well as federal, state, and local payroll taxes; and Tax Management Solutions, that provides payroll tax processing software and service solutions, as well as bulk filing and processing support of employee retention tax credits, for the payroll service industry, mid-market, and corporate employers. It also provides HR compliance and services, including HR support, which provides an on-demand HR resource library, phone, and email support for various HR issues and compliance, and policy updates; Strategic HR, which provides in-depth support for strategic HR decision making; and Total HR, which provides a complete HR outsourcing solution, for handling HR complexities, such as employee self-service, applicant tracking, onboarding, and compliance. In addition, the company offers Time and Attendance, which provides cost savings and return on investment gains come in the form of strategic use of labor dollars and the elimination of time theft; and AsureMarketplace that automates interactions between its HCM systems with third-party providers. Asure Software, Inc. was incorporated in 1985 and is headquartered in Austin, Texas.