Honest (NASDAQ:HNST) Insider Curtiss James Bruce III Sells 3,129 Shares

The Honest Company, Inc. (NASDAQ:HNST) insider Curtiss James Bruce III sold 3,129 shares of Honest stock in a transaction on Thursday, August 20th. The stock was sold at an average price of $4.99, for a total transaction of $15,613.71. Following the completion of the transaction, the insider directly owned 582,986 shares in the company, valued at $2,909,100.14. This represents a 0.53% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Honest Price Performance

Honest stock opened at $5.20 on Tuesday. The stock has a market capitalization of $572.42 million, a price-to-earnings ratio of -47.27 and a beta of 2.12. The Honest Company, Inc. has a 1-year low of $2.07 and a 1-year high of $5.84. The business has a fifty day moving average price of $4.12 and a 200-day moving average price of $3.39.

Honest (NASDAQ:HNST) last released its quarterly earnings results on Wednesday, August 5th. The company reported $0.04 EPS for the quarter, beating analysts’ consensus estimates of $0.01 by $0.03. The company had revenue of $80.19 million during the quarter, compared to analysts’ expectations of $77.83 million. Honest had a positive return on equity of 4.31% and a negative net margin of 3.56%. On average, equities research analysts anticipate that The Honest Company, Inc. will post 0.05 earnings per share for the current fiscal year.

Wall Street Analyst Weigh In

A number of analysts recently commented on HNST shares. B. Riley Financial lifted their target price on shares of Honest from $4.00 to $5.00 and gave the stock a “buy” rating in a research note on Thursday, August 6th. Weiss Ratings raised shares of Honest from a “sell (d-)” rating to a “sell (d)” rating in a report on Tuesday, August 11th. Alliance Global Partners reiterated a “buy” rating on shares of Honest in a research note on Thursday, August 6th. Wall Street Zen raised shares of Honest from a “hold” rating to a “buy” rating in a report on Saturday, August 8th. Finally, Northland Securities set a $5.50 price objective on shares of Honest in a report on Thursday, August 6th. One investment analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, four have issued a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat, the stock currently has a consensus rating of “Hold” and a consensus price target of $4.84.

Institutional Investors Weigh In On Honest

Institutional investors and hedge funds have recently modified their holdings of the company. Allworth Financial LP purchased a new stake in Honest in the second quarter valued at approximately $26,000. Caitong International Asset Management Co. Ltd lifted its stake in Honest by 1,392.2% during the 3rd quarter. Caitong International Asset Management Co. Ltd now owns 7,073 shares of the company’s stock valued at $26,000 after acquiring an additional 6,599 shares during the period. Amicus Financial Advisors LLC acquired a new stake in Honest during the 4th quarter valued at approximately $29,000. Hibernia Wealth Partners LLC purchased a new stake in shares of Honest in the 4th quarter valued at $32,000. Finally, Legal & General Group Plc purchased a new stake in shares of Honest in the 2nd quarter valued at $36,000. Institutional investors and hedge funds own 45.54% of the company’s stock.

Honest News Roundup

Here are the key news stories impacting Honest this week:

• Neutral Sentiment: The sales were conducted through scheduled trading plans rather than appearing to reflect an immediate change in management’s view of the business. The executives also retained substantial positions, including CEO Carla Vernon’s approximately 3.83 million shares after her transaction. SEC insider-trading filing
• Negative Sentiment: Seven reported transactions involved approximately 150,854 shares sold for a combined value of about $752,853 at prices near $4.99 to $5.01. CEO Carla Vernon accounted for the largest sale—117,893 shares worth approximately $588,286—while other sellers included senior executives, the general counsel and board-level insiders. The concentration of selling by several insiders could weigh on sentiment, particularly as HNST trades well above its 50-day and 200-day moving averages and near its 52-week high. SEC insider-trading filings

Honest Company Profile

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.