Amazon.com, Inc. $AMZN is Harmony Asset Management LLC’s 6th Largest Position

Harmony Asset Management LLC lessened its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 3.9% during the 2nd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 54,717 shares of the e-commerce giant’s stock after selling 2,205 shares during the quarter. Amazon.com makes up about 3.5% of Harmony Asset Management LLC’s holdings, making the stock its 6th largest position. Harmony Asset Management LLC’s holdings in Amazon.com were worth $13,041,000 at the end of the most recent quarter.

A number of other hedge funds and other institutional investors also recently bought and sold shares of the business. Norges Bank purchased a new stake in Amazon.com during the 4th quarter worth about $32,868,735,000. Auto Owners Insurance Co boosted its holdings in Amazon.com by 27,376.7% in the fourth quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock valued at $2,272,397,000 after purchasing an additional 98,090,585 shares in the last quarter. J. Stern & Co. LLP increased its stake in Amazon.com by 20,598.0% in the fourth quarter. J. Stern & Co. LLP now owns 87,982,814 shares of the e-commerce giant’s stock valued at $20,308,193,000 after purchasing an additional 87,557,736 shares during the last quarter. Nuveen LLC acquired a new position in shares of Amazon.com in the 1st quarter valued at $11,674,091,000. Finally, Cardano Risk Management B.V. grew its position in shares of Amazon.com by 879.4% in the 4th quarter. Cardano Risk Management B.V. now owns 27,862,400 shares of the e-commerce giant’s stock valued at $6,431,199,000 after buying an additional 25,017,588 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Amazon.com Price Performance

Amazon.com stock opened at $261.06 on Wednesday. The stock has a market capitalization of $2.82 trillion, a P/E ratio of 21.00, a P/E/G ratio of 1.74 and a beta of 1.45. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $287.20. The firm’s 50-day moving average is $250.48 and its two-hundred day moving average is $239.68.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, topping analysts’ consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The company had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. During the same quarter in the prior year, the company posted $1.68 EPS. The business’s revenue for the quarter was up 19.6% compared to the same quarter last year. Equities analysts predict that Amazon.com, Inc. will post 8.05 earnings per share for the current year.

Insider Buying and Selling

In other news, SVP David Zapolsky sold 9,258 shares of the company’s stock in a transaction on Monday, August 24th. The stock was sold at an average price of $259.77, for a total transaction of $2,404,950.66. Following the completion of the sale, the senior vice president directly owned 41,190 shares in the company, valued at $10,699,926.30. This represents a 18.35% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Brian T. Olsavsky sold 6,172 shares of the company’s stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $260.31, for a total value of $1,606,633.32. Following the sale, the chief financial officer owned 109,207 shares of the company’s stock, valued at $28,427,674.17. This represents a 5.35% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 71,589 shares of company stock worth $18,580,205 over the last 90 days. Company insiders own 8.90% of the company’s stock.

Analysts Set New Price Targets

Several brokerages have issued reports on AMZN. Mizuho set a $330.00 price objective on Amazon.com and gave the stock an “outperform” rating in a report on Friday, July 31st. Weiss Ratings reissued a “buy (b)” rating on shares of Amazon.com in a report on Monday, August 3rd. Jefferies Financial Group restated a “buy” rating on shares of Amazon.com in a research note on Thursday, June 18th. HSBC restated a “buy” rating and issued a $310.00 price target on shares of Amazon.com in a research report on Friday, July 31st. Finally, New Street Research boosted their target price on Amazon.com from $280.00 to $350.00 and gave the company a “buy” rating in a report on Monday, May 4th. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have assigned a Hold rating to the company. According to data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average target price of $322.39.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS demand remains the leading catalyst. AWS reportedly has a $496 billion backlog, while analysts see accelerating AI-related cloud demand and potential 2027 revenue of $222 billion. A Citizens analyst reiterated a Market Outperform rating with a $315 price target, citing Amazon’s relationships with OpenAI and Anthropic. AWS backlog article
• Positive Sentiment: Amazon continues gaining share in apparel. PYMNTS Intelligence estimates Amazon represented 17% of U.S. clothing spending in 2025, double its 2019 share, while Walmart’s share declined. The trend suggests continued progress in a major retail category. Amazon clothing market-share article
• Positive Sentiment: Automation and logistics could improve long-term efficiency. Project Tetromino aims to create delivery stations capable of processing packages at roughly 2.5 times the current rate, potentially reducing labor and delivery costs. Amazon is also expanding Prime Air toward nearly 500 U.S. cities, while Zoox is testing autonomous vehicles in San Francisco. Project Tetromino article
• Neutral Sentiment: Analysts and institutional investors remain broadly constructive. Recent coverage highlights Amazon’s relatively attractive valuation, strong AI exposure and diversified revenue base. The cited analyst consensus includes buy-equivalent ratings, with a median price target of $320, although targets are not guarantees.
• Negative Sentiment: AI investment is creating a substantial cash-flow overhang. Reports indicate Amazon’s free cash flow turned negative by $7.6 billion even as operating cash flow rose 33%. Investors want evidence that the planned roughly $220 billion in 2026 capital spending will generate sufficient returns and rebuild free cash flow. Amazon free cash flow article
• Negative Sentiment: Several senior executives sold shares. CEO Andrew Jassy, AWS CEO Matthew Garman, CFO Brian Olsavsky, and other executives collectively sold millions of dollars of AMZN stock. Each transaction was conducted under a pre-arranged Rule 10b5-1 plan, reducing the signal’s severity, but the absence of reported insider purchases may still pressure sentiment.
• Negative Sentiment: Cost and regulatory risks are increasing. Amazon raised prices on some Echo, Fire TV, Kindle and eero devices by as much as 60% because of memory shortages, potentially hurting demand. New York City officials are also backing measures targeting delivery-worker practices, vehicle idling and other Amazon operations. Amazon hardware price increase article

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.