Reformation (NYSE:REF) Upgraded by Zacks Research to Hold Rating

Zacks Research upgraded shares of Reformation (NYSE:REF) to a hold rating in a report issued on Tuesday,Zacks.com reports.

REF has been the subject of several other research reports. Royal Bank Of Canada began coverage on Reformation in a research note on Monday. They set an “outperform” rating and a $18.00 price target for the company. Morgan Stanley started coverage on Reformation in a research note on Monday. They issued an “equal weight” rating and a $16.00 price objective on the stock. Wall Street Zen upgraded shares of Reformation to a “hold” rating in a research report on Saturday, August 8th. Robert W. Baird began coverage on shares of Reformation in a research note on Monday. They issued an “outperform” rating and a $19.00 target price on the stock. Finally, Guggenheim initiated coverage on shares of Reformation in a research report on Monday. They issued a “buy” rating and a $20.00 price target for the company. Eight research analysts have rated the stock with a Buy rating and two have given a Hold rating to the stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $19.25.

Reformation Price Performance

Reformation stock opened at $13.54 on Tuesday. Reformation has a 1-year low of $12.83 and a 1-year high of $17.26.

Insider Buying and Selling at Reformation

In other news, major shareholder Scsp Refo sold 2,987,199 shares of the company’s stock in a transaction dated Friday, July 31st. The shares were sold at an average price of $13.95, for a total value of $41,671,426.05. Following the sale, the insider owned 29,091,749 shares of the company’s stock, valued at approximately $405,829,898.55. This represents a 9.31% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Yael Aflalo sold 1,204,029 shares of the company’s stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $13.95, for a total transaction of $16,796,204.55. Following the completion of the sale, the director directly owned 11,725,803 shares in the company, valued at approximately $163,574,951.85. The trade was a 9.31% decrease in their position. The disclosure for this sale is available in the SEC filing.

Reformation News Summary

Here are the key news stories impacting Reformation this week:

• Positive Sentiment: Royal Bank of Canada initiated coverage with an “outperform” rating and an $18 price target, signaling roughly 33% potential upside based on the referenced price. Benzinga report
• Positive Sentiment: Guggenheim began coverage with a “buy” rating and a $20 target, implying approximately 48% potential upside. Ticker Report coverage
• Positive Sentiment: Robert W. Baird initiated coverage with an “outperform” rating and a $19 price target, suggesting about 40% potential upside. Ticker Report coverage
• Positive Sentiment: Media attention around a Reformation dress worn by Pippa Middleton at Wimbledon may provide a modest marketing boost and reinforce the brand’s visibility with consumers. Pippa Middleton wears Reformation dress
• Neutral Sentiment: JPMorgan, Telsey Advisory Group, and BTIG Research each initiated coverage on Reformation. The reports could broaden institutional awareness, but the provided announcements do not include ratings or price targets. JPMorgan coverage Telsey coverage BTIG coverage
• Negative Sentiment: Short interest rose 147.4% to 879,261 shares as of August 14, equal to about 1.5% of shares outstanding. While the 1.8-day short ratio is moderate, the increase indicates growing bearish positioning and could add volatility.

Reformation Company Profile

Reformation Inc provide sustainable womenswear brand. Reformation Inc is based in LOS ANGELES.