Wayfair (NYSE:W) Stock Rating Upgraded by Zacks Research

Wayfair (NYSE:W) was upgraded by investment analysts at Zacks Research from a “hold” rating to a “strong-buy” rating in a report issued on Tuesday,Zacks.com reports. Zacks Research also issued estimates for Wayfair’s Q3 2026 earnings at $0.17 EPS, Q4 2026 earnings at $0.43 EPS, FY2026 earnings at $0.72 EPS, Q1 2027 earnings at ($0.01) EPS, Q2 2027 earnings at $0.45 EPS, Q3 2027 earnings at $0.52 EPS, Q4 2027 earnings at $0.63 EPS, FY2027 earnings at $1.59 EPS, Q1 2028 earnings at $0.41 EPS, Q2 2028 earnings at $0.65 EPS and FY2028 earnings at $2.78 EPS.

Other equities analysts have also recently issued reports about the company. JPMorgan Chase & Co. raised their target price on Wayfair from $105.00 to $108.00 and gave the stock an “overweight” rating in a report on Tuesday, July 28th. Truist Financial boosted their price target on Wayfair from $99.00 to $135.00 and gave the company a “buy” rating in a report on Tuesday, August 4th. Needham & Company LLC upped their price target on Wayfair from $83.00 to $133.00 and gave the stock a “buy” rating in a research report on Wednesday, August 5th. The Goldman Sachs Group reaffirmed a “neutral” rating on shares of Wayfair in a research note on Wednesday, August 5th. Finally, Morgan Stanley reaffirmed an “overweight” rating on shares of Wayfair in a research report on Wednesday, August 5th. Three analysts have rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, ten have assigned a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $119.89.

Wayfair Trading Down 0.4%

Shares of W stock opened at $104.13 on Tuesday. Wayfair has a 12 month low of $55.60 and a 12 month high of $119.98. The stock has a market cap of $13.74 billion, a P/E ratio of -42.33, a P/E/G ratio of 4.63 and a beta of 2.99. The company has a 50 day simple moving average of $94.88 and a two-hundred day simple moving average of $81.58.

Wayfair (NYSE:W) last issued its quarterly earnings results on Tuesday, August 4th. The company reported $0.95 earnings per share for the quarter, topping the consensus estimate of $0.90 by $0.05. Wayfair had a negative net margin of 2.49% and a negative return on equity of 3.40%. The business had revenue of $3.52 billion for the quarter, compared to analysts’ expectations of $3.47 billion. During the same quarter last year, the company posted $0.87 EPS. The company’s revenue was up 7.5% compared to the same quarter last year. As a group, equities analysts forecast that Wayfair will post 0.75 earnings per share for the current year.

Insider Buying and Selling

In related news, CEO Niraj Shah sold 69,000 shares of the company’s stock in a transaction on Wednesday, August 12th. The shares were sold at an average price of $103.36, for a total value of $7,131,840.00. Following the completion of the transaction, the chief executive officer owned 360,137 shares of the company’s stock, valued at approximately $37,223,760.32. This represents a 16.08% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Jon Blotner sold 5,925 shares of the stock in a transaction on Thursday, July 2nd. The stock was sold at an average price of $96.29, for a total value of $570,518.25. Following the completion of the sale, the insider owned 117,344 shares of the company’s stock, valued at $11,299,053.76. The trade was a 4.81% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last quarter, insiders sold 143,925 shares of company stock valued at $14,834,198. Company insiders own 18.44% of the company’s stock.

Institutional Trading of Wayfair

Several institutional investors have recently made changes to their positions in W. North Dakota State Investment Board bought a new stake in shares of Wayfair in the fourth quarter worth about $3,636,000. Vanguard Group Inc. lifted its position in shares of Wayfair by 0.8% in the fourth quarter. Vanguard Group Inc. now owns 9,634,757 shares of the company’s stock worth $967,426,000 after buying an additional 72,707 shares in the last quarter. Legato Capital Management LLC bought a new position in Wayfair during the fourth quarter valued at approximately $1,327,000. Dockside LLC bought a new position in Wayfair during the fourth quarter valued at approximately $1,990,000. Finally, Assenagon Asset Management S.A. grew its holdings in Wayfair by 42.2% during the 2nd quarter. Assenagon Asset Management S.A. now owns 818,591 shares of the company’s stock valued at $75,654,000 after buying an additional 242,791 shares in the last quarter. Hedge funds and other institutional investors own 89.67% of the company’s stock.

Key Wayfair News

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Zacks raised most earnings forecasts. The research firm lifted its FY2026 EPS estimate to $0.72 from $0.33, FY2027 to $1.59 from $0.97, and FY2028 to $2.78 from $2.23. Estimates also increased for Q3 2026, Q4 2026, Q1 2027, Q2 2027, Q3 2027, and Q4 2027, signaling stronger expected profitability over the next several years.
• Positive Sentiment: Wayfair plans to open its 10th store. The company expects to launch an 85,000-square-foot location in Altamonte Springs, Florida, in 2028. The expansion supports Wayfair’s omnichannel strategy and could improve brand visibility and customer engagement. Wayfair Marks Major Milestone with Plans for 10th Store
• Neutral Sentiment: Zacks maintained a “Hold” rating. Although its forecast revisions were generally positive, the rating indicates that analysts do not see enough near-term upside to recommend buying the stock aggressively. The current-year consensus EPS estimate remains $0.75.
• Negative Sentiment: One longer-term estimate was reduced. Zacks cut its Q2 2028 EPS forecast to $0.65 from $0.71, highlighting some uncertainty in the pace of future earnings growth.
• Negative Sentiment: Heavy discounting could pressure margins. Recent coverage emphasizes Wayfair’s early Labor Day promotions and discounts of roughly 60% to 72%. These deals may support demand and traffic but could weigh on profitability if sustained.

About Wayfair

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.