16,155 Shares in Booking Holdings Inc. $BKNG Bought by Strategic Global Advisors LLC

Strategic Global Advisors LLC purchased a new position in Booking Holdings Inc. (NASDAQ:BKNG) in the second quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The institutional investor purchased 16,155 shares of the business services provider’s stock, valued at approximately $2,879,000.

Several other large investors have also made changes to their positions in the business. Brighton Jones LLC lifted its holdings in Booking by 34.9% in the 4th quarter. Brighton Jones LLC now owns 251 shares of the business services provider’s stock worth $1,249,000 after purchasing an additional 65 shares in the last quarter. Revolve Wealth Partners LLC purchased a new stake in Booking during the 4th quarter valued at approximately $209,000. Sivia Capital Partners LLC raised its position in shares of Booking by 25.0% during the second quarter. Sivia Capital Partners LLC now owns 165 shares of the business services provider’s stock valued at $955,000 after buying an additional 33 shares during the last quarter. Schnieders Capital Management LLC. raised its position in shares of Booking by 50.0% during the second quarter. Schnieders Capital Management LLC. now owns 87 shares of the business services provider’s stock valued at $504,000 after buying an additional 29 shares during the last quarter. Finally, Osterweis Capital Management Inc. bought a new stake in shares of Booking during the second quarter valued at approximately $179,000. 92.42% of the stock is currently owned by hedge funds and other institutional investors.

Insider Buying and Selling at Booking

In other news, Director Vanessa Ames Wittman sold 1,125 shares of the company’s stock in a transaction dated Tuesday, July 28th. The shares were sold at an average price of $192.00, for a total transaction of $216,000.00. Following the sale, the director directly owned 16,508 shares in the company, valued at approximately $3,169,536. This represents a 6.38% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Peter J. Millones sold 50,050 shares of the stock in a transaction dated Monday, August 17th. The shares were sold at an average price of $207.59, for a total transaction of $10,389,879.50. Following the completion of the transaction, the vice president directly owned 375,025 shares of the company’s stock, valued at approximately $77,851,439.75. The trade was a 11.77% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 77,550 shares of company stock valued at $16,112,304. Corporate insiders own 0.17% of the company’s stock.

Booking Stock Performance

NASDAQ BKNG opened at $208.89 on Thursday. The company has a market capitalization of $156.96 billion, a P/E ratio of 23.12, a P/E/G ratio of 1.29 and a beta of 1.07. Booking Holdings Inc. has a one year low of $150.14 and a one year high of $227.72. The stock has a 50 day moving average price of $190.88 and a 200-day moving average price of $177.38.

Booking (NASDAQ:BKNG) last posted its earnings results on Monday, August 3rd. The business services provider reported $2.54 earnings per share for the quarter, beating analysts’ consensus estimates of $2.43 by $0.11. Booking had a net margin of 25.53% and a negative return on equity of 102.96%. The firm had revenue of $7.35 billion during the quarter, compared to analyst estimates of $7.19 billion. During the same period last year, the firm posted $55.40 earnings per share. Booking’s revenue for the quarter was up 8.1% compared to the same quarter last year. As a group, equities analysts predict that Booking Holdings Inc. will post 10.47 EPS for the current fiscal year.

Booking Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Wednesday, September 30th. Shareholders of record on Friday, September 11th will be given a dividend of $0.42 per share. The ex-dividend date is Friday, September 11th. This represents a $1.68 annualized dividend and a yield of 0.8%. Booking’s dividend payout ratio (DPR) is 18.58%.

Key Stories Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Analysts currently assign Booking Holdings an average “Moderate Buy” rating, indicating that Wall Street remains broadly optimistic about the company’s outlook. Booking Holdings Given Average Rating of Moderate Buy by Analysts
• Positive Sentiment: OpenTable, a Booking Holdings business, introduced more than 20 restaurant-focused product enhancements, including AI-powered search distribution, automation tools, and natural-language reporting. The rollout could strengthen OpenTable’s value proposition, improve restaurant engagement, and support longer-term growth in the company’s restaurant technology operations. OpenTable Launches New Product Features
• Neutral Sentiment: Chief Financial Officer Ewout Steenbergen will speak at the Goldman Sachs Communacopia + Technology Conference on September 9. The presentation could provide updated commentary on travel demand, margins, and strategy, but no new financial guidance was announced. Booking Holdings Goldman Sachs Conference Presentation
• Neutral Sentiment: CEO Glenn Fogel is scheduled to participate in a Citi Global TMT Conference session on September 8. The event may offer investors additional strategic insight, but the announcement itself has no immediate earnings impact. Booking Holdings Citi Conference Presentation
• Neutral Sentiment: A report discusses whether Wall Street is bullish or bearish on BKNG, highlighting the importance of analyst expectations and valuation in current trading. The headline alone does not establish a specific change in consensus. Booking Holdings Stock: Is Wall Street Bullish or Bearish?
• Negative Sentiment: Booking’s recent pullback may indicate investor caution after a substantial advance, particularly as valuation and the sustainability of travel-demand growth remain key considerations. The reported short-interest data showed zero shares and therefore provides no meaningful evidence of bearish short positioning.

Wall Street Analyst Weigh In

A number of brokerages recently weighed in on BKNG. Jefferies Financial Group upped their target price on shares of Booking from $180.00 to $190.00 and gave the stock a “hold” rating in a research report on Tuesday, July 14th. Argus lifted their price target on shares of Booking from $210.00 to $245.00 and gave the company a “buy” rating in a report on Monday, August 10th. Susquehanna reiterated a “positive” rating and issued a $240.00 price target on shares of Booking in a research note on Thursday, August 6th. B. Riley Financial reissued a “buy” rating and set a $274.00 price objective (up from $264.00) on shares of Booking in a report on Wednesday, August 5th. Finally, Mizuho set a $240.00 price objective on Booking in a research report on Wednesday, August 5th. One research analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating and eight have assigned a Hold rating to the company’s stock. According to data from MarketBeat.com, Booking has a consensus rating of “Moderate Buy” and a consensus target price of $236.45.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.