Analyzing Primo Brands (NYSE:PRMB) & Heineken (OTCMKTS:HINKY)

Heineken (OTCMKTS:HINKY) and Primo Brands (NYSE:PRMB) are both consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, risk, profitability, dividends and valuation.

Profitability

This table compares Heineken and Primo Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Heineken	N/A	N/A	N/A
Primo Brands	1.49%	14.24%	4.03%

Analyst Recommendations

This is a breakdown of recent ratings for Heineken and Primo Brands, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Heineken	0	0	0	0	0.00
Primo Brands	0	4	11	0	2.73

Primo Brands has a consensus target price of $28.25, indicating a potential upside of 22.72%. Given Primo Brands’ stronger consensus rating and higher possible upside, analysts clearly believe Primo Brands is more favorable than Heineken.

Insider & Institutional Ownership

87.7% of Primo Brands shares are owned by institutional investors. 32.9% of Primo Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares Heineken and Primo Brands”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Heineken	N/A	N/A	N/A	N/A	N/A
Primo Brands	$6.66 billion	1.25	$60.10 million	$0.26	88.54

Primo Brands has higher revenue and earnings than Heineken.

Summary

Primo Brands beats Heineken on 9 of the 9 factors compared between the two stocks.

About Heineken

Heineken NV engages in the manufacture and distribution of alcoholic and non-alcoholic beverages. It offers products under the Heineken, Amstel, Desperados, Sol, Tiger, Birra Moretti, Affligem, Lagunitas, Mort Subite, Strongbow Apple Ciders, Orchard Thieves, Stassen, Bulmers, Old Mout and Blind Pig brands. It operates through the following geographical segments: Africa, Middle East and Eastern Europe; Americas; Asia Pacific; Europe; and Head Office and Other or Eliminations. The company was founded by Gerard Adriaan Heineken on February 15, 1864 and is headquartered in Amsterdam, the Netherlands.

About Primo Brands

Primo Brands Corp. is a branded beverage company, which focuses on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in the United States and Canada. The company provides water filtration units for home and business consumers across North America. It also offers reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and innovative brand packaging portfolio, which includes recycled plastic, aluminum and glass. Primo Brands was founded in 2024 and is headquartered in Tampa, FL.