Primerica (PRI) – Analysts’ Recent Ratings Updates

Primerica (NYSE: PRI) recently received a number of ratings updates from brokerages and research firms:

• 8/27/2026 – Primerica had its “hold” rating reaffirmed by Truist Financial Corporation. They now have a $320.00 price target on the stock, down from $370.00.
• 8/24/2026 – Primerica had its price target raised by Morgan Stanley from $291.00 to $316.00. They now have an “equal weight” rating on the stock.
• 8/11/2026 – Primerica was downgraded by Weiss Ratings from “buy (b+)” to “buy (b)”.
• 8/11/2026 – Primerica had its price target raised by Keefe, Bruyette & Woods from $323.00 to $335.00. They now have a “market perform” rating on the stock.
• 7/24/2026 – Primerica was upgraded by Weiss Ratings from “buy (b)” to “buy (b+)”.
• 7/22/2026 – Primerica had its price target raised by TD Cowen from $322.00 to $360.00. They now have a “buy” rating on the stock.
• 7/13/2026 – Primerica had its price target raised by Keefe, Bruyette & Woods from $305.00 to $323.00. They now have a “market perform” rating on the stock.
• 7/10/2026 – Primerica had its price target raised by Jefferies Financial Group Inc. from $266.00 to $268.00. They now have a “hold” rating on the stock.

Primerica Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Monday, September 14th. Investors of record on Friday, August 21st will be issued a dividend of $1.20 per share. The ex-dividend date of this dividend is Friday, August 21st. This represents a $4.80 annualized dividend and a dividend yield of 1.7%. Primerica’s dividend payout ratio (DPR) is currently 19.28%.

Insider Activity at Primerica

In other news, President Peter W. Schneider sold 1,800 shares of the firm’s stock in a transaction on Monday, August 17th. The stock was sold at an average price of $312.65, for a total value of $562,770.00. Following the completion of the transaction, the president owned 8,011 shares in the company, valued at $2,504,639.15. This trade represents a 18.35% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Amber Lynne Cottle sold 279 shares of Primerica stock in a transaction dated Tuesday, August 11th. The stock was sold at an average price of $313.63, for a total transaction of $87,502.77. Following the transaction, the director owned 3,549 shares of the company’s stock, valued at approximately $1,113,072.87. The trade was a 7.29% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 5,079 shares of company stock worth $1,551,308 in the last three months. Insiders own 0.63% of the company’s stock.

Primerica, Inc is a financial services company that focuses on delivering term life insurance and investment products to middle-income households in the United States and Canada. The firm operates a network of independent, licensed representatives who provide personalized guidance on coverage needs, retirement planning, and wealth accumulation. Primerica’s core mission is to help clients obtain affordable life insurance protection while also offering a suite of savings and investment solutions designed for long-term financial security.

In addition to term life insurance, Primerica offers a range of financial products and services that include mutual funds, annuities, auto and home insurance through partner carriers, and personal lending solutions such as secured and unsecured loans.