NIKE (NYSE:NKE) Hits New 12-Month Low – Should You Sell?

NIKE, Inc. (NYSE:NKE) shares reached a new 52-week low during trading on Tuesday . The stock traded as low as $38.10 and last traded at $38.3230, with a volume of 2645712 shares traded. The stock had previously closed at $39.06.

Trending Headlines about NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: NIKE reinstated the chief commercial officer position and appointed Walmart veteran Jane Ewing, potentially strengthening execution across sales and distribution. The company also announced a partnership with Foot Locker to open The Crenshaw Rec in Los Angeles, supporting community engagement and retail visibility. Nike Reinstates Chief Commercial Officer Role
• Neutral Sentiment: NIKE’s New York street-race promotion, which offered winners up to $4,000 toward rent, generated brand exposure and highlighted the company’s connection with runners, although the event is unlikely to materially affect near-term financial results. At Nike’s NYC street race
• Neutral Sentiment: An apparel-stock research roundup included NIKE but did not identify a major new company-specific catalyst. Apparel Stocks To Research
• Negative Sentiment: J.P. Morgan maintained a Sell rating and reportedly lowered its fiscal 2027 earnings outlook, citing downside risk to consensus estimates, intensifying competition in China and broader operating challenges. This is the clearest negative catalyst for NKE today. J.P. Morgan Remains a Sell on Nike JPMorgan Cuts Nike 2027 Earnings Outlook
• Negative Sentiment: NIKE recently declined more than the broader market, reinforcing concerns that investors are selling the stock amid weak momentum and uncertainty around the company’s turnaround. Nike Suffers a Larger Drop Than the General Market

Wall Street Analyst Weigh In

A number of brokerages recently weighed in on NKE. Barclays dropped their price objective on NIKE from $67.00 to $52.00 and set an “overweight” rating on the stock in a research report on Wednesday, July 1st. BNP Paribas Exane reiterated an “underperform” rating on shares of NIKE in a report on Wednesday, July 22nd. The Goldman Sachs Group decreased their price target on shares of NIKE from $46.00 to $42.00 and set a “neutral” rating for the company in a research report on Wednesday, July 1st. Wells Fargo & Company lowered their price target on shares of NIKE from $45.00 to $40.00 and set an “equal weight” rating on the stock in a report on Wednesday, July 1st. Finally, Zacks Research raised shares of NIKE from a “strong sell” rating to a “hold” rating in a research report on Wednesday, August 19th. One equities research analyst has rated the stock with a Strong Buy rating, twelve have issued a Buy rating, twenty have given a Hold rating and four have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, NIKE presently has an average rating of “Hold” and a consensus target price of $52.94.

NIKE Price Performance

The stock has a 50-day moving average price of $41.82 and a two-hundred day moving average price of $46.84. The stock has a market cap of $56.87 billion, a price-to-earnings ratio of 18.39, a PEG ratio of 1.76 and a beta of 1.11. The company has a current ratio of 1.96, a quick ratio of 1.36 and a debt-to-equity ratio of 0.40.

NIKE (NYSE:NKE) last released its earnings results on Tuesday, June 30th. The footwear maker reported $0.20 EPS for the quarter, topping analysts’ consensus estimates of $0.11 by $0.09. The company had revenue of $10.97 billion during the quarter, compared to analysts’ expectations of $10.85 billion. NIKE had a net margin of 6.70% and a return on equity of 16.54%. NIKE’s revenue for the quarter was down 1.1% on a year-over-year basis. During the same period last year, the business earned $0.14 EPS. As a group, equities research analysts forecast that NIKE, Inc. will post 1.74 EPS for the current year.

NIKE Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Thursday, October 1st. Shareholders of record on Tuesday, September 1st will be issued a $0.41 dividend. The ex-dividend date of this dividend is Tuesday, September 1st. This represents a $1.64 dividend on an annualized basis and a dividend yield of 4.3%. NIKE’s dividend payout ratio (DPR) is currently 78.47%.

Insider Activity at NIKE

In other news, insider Amy Montagne sold 4,867 shares of the business’s stock in a transaction on Friday, August 7th. The shares were sold at an average price of $42.05, for a total transaction of $204,657.35. Following the sale, the insider directly owned 57,436 shares of the company’s stock, valued at $2,415,183.80. The trade was a 7.81% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, COO Venkatesh Alagirisamy sold 890 shares of the company’s stock in a transaction on Wednesday, August 5th. The shares were sold at an average price of $41.60, for a total value of $37,024.00. Following the completion of the transaction, the chief operating officer directly owned 74,820 shares in the company, valued at approximately $3,112,512. The trade was a 1.18% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 26,142 shares of company stock valued at $1,169,380. 1.10% of the stock is currently owned by corporate insiders.

Institutional Trading of NIKE

Large investors have recently added to or reduced their stakes in the company. California State Teachers Retirement System raised its stake in shares of NIKE by 4,052.9% in the second quarter. California State Teachers Retirement System now owns 75,611,801 shares of the footwear maker’s stock worth $3,103,864,000 after purchasing an additional 73,791,103 shares during the last quarter. State Street Corp boosted its position in NIKE by 2.2% in the fourth quarter. State Street Corp now owns 59,315,606 shares of the footwear maker’s stock valued at $3,802,807,000 after buying an additional 1,275,494 shares during the last quarter. Capital World Investors increased its holdings in NIKE by 16.2% in the 4th quarter. Capital World Investors now owns 49,069,951 shares of the footwear maker’s stock worth $3,126,246,000 after buying an additional 6,830,938 shares during the period. J. Stern & Co. LLP increased its holdings in NIKE by 49,010.4% in the 4th quarter. J. Stern & Co. LLP now owns 48,054,542 shares of the footwear maker’s stock worth $3,061,555,000 after buying an additional 47,956,692 shares during the period. Finally, Geode Capital Management LLC increased its holdings in NIKE by 0.9% in the 4th quarter. Geode Capital Management LLC now owns 26,442,879 shares of the footwear maker’s stock worth $1,677,251,000 after buying an additional 233,925 shares during the period. Hedge funds and other institutional investors own 64.25% of the company’s stock.

NIKE Company Profile

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).