Lior Shemesh Buys 456 Shares of Wix.com (NASDAQ:WIX) Stock

Wix.com Ltd. (NASDAQ:WIX) CFO Lior Shemesh purchased 456 shares of the business’s stock in a transaction that occurred on Monday, August 31st. The shares were bought at an average price of $59.89 per share, for a total transaction of $27,309.84. Following the completion of the purchase, the chief financial officer directly owned 221,567 shares in the company, valued at $13,269,647.63. This represents a 0.21% increase in their ownership of the stock. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink.

Wix.com Stock Performance

NASDAQ WIX traded up $0.48 during trading hours on Wednesday, hitting $88.86. The company had a trading volume of 318,654 shares, compared to its average volume of 2,171,313. The business has a 50 day moving average of $61.53 and a 200-day moving average of $66.58. The company has a market cap of $5.18 billion, a PE ratio of -25.10, a price-to-earnings-growth ratio of 41.95 and a beta of 1.02. Wix.com Ltd. has a 1-year low of $40.16 and a 1-year high of $190.93.

Wix.com (NASDAQ:WIX) last posted its earnings results on Tuesday, August 4th. The information services provider reported $1.39 EPS for the quarter, topping analysts’ consensus estimates of $1.13 by $0.26. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.The business had revenue of $563.06 million for the quarter, compared to analysts’ expectations of $552.56 million. During the same quarter in the previous year, the firm earned $2.28 earnings per share. The business’s revenue was up 14.9% compared to the same quarter last year. Sell-side analysts expect that Wix.com Ltd. will post 0.24 earnings per share for the current fiscal year.

Key Headlines Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: AI partnership offers a competitive counterpoint. A report says Wix is bringing “Harmony” to Google Gemini, potentially giving users more integrated AI-powered website creation tools. The development may help Wix compete in the emerging “vibe coding” market and reduce concerns that AI will disrupt its core business. However, the article questions whether the opportunity is already reflected in the stock’s valuation. Wix.com Brings Harmony to Gemini
• Neutral Sentiment: Class-action deadline remains September 22. Several law firms reminded investors who purchased WIX securities between February 19, 2025, and May 12, 2026, of the deadline to seek lead-plaintiff status. These notices largely repeat existing information rather than announce a new ruling, but they keep litigation risk in focus. Kaplan Fox Wix Investor Deadline Notice
• Negative Sentiment: Securities litigation adds overhang. A class action has been filed against Wix and certain officers, alleging that the company overstated the competitiveness of its AI products, AI demand, product innovation and Base44 momentum while understating business risks. The case follows a reported 27% decline after Wix’s first-quarter 2026 results. The allegations have not been proven. Pomerantz Wix Class Action Filing
• Negative Sentiment: Director reduces holdings. Director Ron Gutler sold 5,718 shares for approximately $488,000, cutting his direct position by about 27%. The transaction occurred under a pre-arranged Rule 10b5-1 plan, which limits its significance, but the absence of reported insider purchases may still weigh on sentiment. Wix Director SEC Form 4 Filing

Institutional Trading of Wix.com

Several hedge funds have recently made changes to their positions in the company. Farther Finance Advisors LLC boosted its holdings in shares of Wix.com by 122.2% in the fourth quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock valued at $25,000 after acquiring an additional 132 shares in the last quarter. TD Private Client Wealth LLC raised its holdings in Wix.com by 18.7% during the fourth quarter. TD Private Client Wealth LLC now owns 940 shares of the information services provider’s stock worth $98,000 after purchasing an additional 148 shares in the last quarter. Cerity Partners LLC lifted its position in Wix.com by 13.4% in the second quarter. Cerity Partners LLC now owns 1,484 shares of the information services provider’s stock valued at $235,000 after purchasing an additional 175 shares during the period. Dark Forest Capital Management LP boosted its holdings in Wix.com by 9.8% in the 3rd quarter. Dark Forest Capital Management LP now owns 2,062 shares of the information services provider’s stock valued at $366,000 after purchasing an additional 184 shares in the last quarter. Finally, Oppenheimer & Co. Inc. increased its position in Wix.com by 1.7% during the 4th quarter. Oppenheimer & Co. Inc. now owns 11,013 shares of the information services provider’s stock worth $1,144,000 after purchasing an additional 188 shares during the period. Institutional investors and hedge funds own 81.52% of the company’s stock.

Analyst Ratings Changes

Several research firms have recently weighed in on WIX. UBS Group set a $75.00 price objective on Wix.com in a report on Wednesday, August 5th. Citigroup reiterated a “neutral” rating on shares of Wix.com in a research note on Wednesday, August 12th. Benchmark reissued a “buy” rating on shares of Wix.com in a research report on Wednesday, August 26th. Cantor Fitzgerald lifted their price objective on shares of Wix.com from $65.00 to $80.00 and gave the company an “overweight” rating in a research note on Wednesday, August 5th. Finally, JPMorgan Chase & Co. reduced their target price on shares of Wix.com from $86.00 to $62.00 and set an “underweight” rating for the company in a report on Thursday, June 18th. Eleven investment analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat.com, the stock has an average rating of “Hold” and an average price target of $90.57.

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.