Analyzing Gold.com (NYSE:GOLD) & Willis Lease Finance (NASDAQ:WLFC)

Gold.com (NYSE:GOLD) and Willis Lease Finance (NASDAQ:WLFC) are both small-cap industrials companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, profitability, risk, analyst recommendations, dividends, earnings and institutional ownership.

Institutional and Insider Ownership

62.9% of Gold.com shares are held by institutional investors. Comparatively, 93.7% of Willis Lease Finance shares are held by institutional investors. 0.6% of Gold.com shares are held by company insiders. Comparatively, 53.3% of Willis Lease Finance shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares Gold.com and Willis Lease Finance”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gold.com	$25.51 billion	0.05	$17.32 million	$2.92	15.82
Willis Lease Finance	$730.24 million	1.63	$113.76 million	$3.99	14.09

Willis Lease Finance has lower revenue, but higher earnings than Gold.com. Willis Lease Finance is trading at a lower price-to-earnings ratio than Gold.com, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Gold.com and Willis Lease Finance’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Gold.com	0.32%	18.15%	3.97%
Willis Lease Finance	11.80%	14.11%	2.64%

Volatility and Risk

Gold.com has a beta of 0.56, meaning that its stock price is 44% less volatile than the S&P 500. Comparatively, Willis Lease Finance has a beta of 0.72, meaning that its stock price is 28% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Gold.com and Willis Lease Finance, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gold.com	0	2	4	0	2.67
Willis Lease Finance	0	1	0	1	3.00

Gold.com presently has a consensus target price of $58.00, indicating a potential upside of 25.57%. Willis Lease Finance has a consensus target price of $71.00, indicating a potential upside of 26.29%. Given Willis Lease Finance’s stronger consensus rating and higher possible upside, analysts clearly believe Willis Lease Finance is more favorable than Gold.com.

Dividends

Gold.com pays an annual dividend of $0.80 per share and has a dividend yield of 1.7%. Willis Lease Finance pays an annual dividend of $0.53 per share and has a dividend yield of 0.9%. Gold.com pays out 27.4% of its earnings in the form of a dividend. Willis Lease Finance pays out 13.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Willis Lease Finance beats Gold.com on 11 of the 17 factors compared between the two stocks.

About Gold.com

Gold.com, Inc., together with its subsidiaries, operates as a precious metals company. It operates through three segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending. The Wholesale Sales & Ancillary Services segment sells gold, silver, platinum, and palladium in the form of bars, plates, powders, wafers, grains, ingots, and coins. This segment also offers complementary services, such as receiving, handling, inventorying, processing, packing, and shipping of precious metals and custom coins on a secure basis; and designs and produces minted silver products. The Direct-to-Consumer segment provides access to gold, silver, copper, platinum, and palladium products primarily through its websites; rarities and numismatic collections; and numismatic and bullion products. It operates various websites targeting specific niches within the precious metals retail market. This segment also operates as a direct retailer of precious metals to the investor community and markets its precious metal products on television, radio, and the internet, as well as through customer service outreach. The Secured Lending segment originates and acquires commercial loans secured by bullion, numismatic coins, and graded sports cards. The company serves customers, including financial institutions, bullion retailers, industrial manufacturers and fabricators, sovereign mints, refiners, coin and metal dealers, investors, collectors, and e-commerce and other retail customers. It operates in the United States, Europe, Canada, Asia Pacific, Africa, Australia, and South America. The company was formerly known as A-Mark Precious Metals, Inc. and changed its name to Gold.com, Inc. in December 2025. The company was founded in 1965 and is headquartered in Costa Mesa, California.

About Willis Lease Finance

Willis Lease Finance Corporation operates as a lessor and servicer of commercial aircraft and aircraft engines worldwide. The company operates through two segments, Leasing and Related Operations, and Spare Parts Sales. The Leasing and Related Operations segment engages in acquiring and leasing commercial aircraft, aircraft engines, and other aircraft equipment, as well as the purchase and resale of commercial aircraft engines and other aircraft equipment, and other related businesses. The Spare Parts Sales segment purchases and resells after-market engine parts, whole engines, engine modules, and portable aircraft components. The company also focuses on engine management and consulting business. It serves commercial aircraft operators, as well as maintenance, repair, and overhaul organizations. As of December 31, 2023, it had a total lease portfolio of 337 engines, 12 aircraft, one marine vessel, and other leased parts and equipment, and with 74 lessees in 42 countries; and managed a total lease portfolio of 198 engines, aircraft, and related equipment for other parties. The company was founded in 1985 and is headquartered in Coconut Creek, Florida.