Head to Head Contrast: Marriott International (NASDAQ:MAR) and Airbnb (NASDAQ:ABNB)

Airbnb (NASDAQ:ABNB) and Marriott International (NASDAQ:MAR) are both large-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, valuation, profitability, earnings, analyst recommendations and dividends.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Airbnb and Marriott International, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Airbnb	2	11	25	2	2.67
Marriott International	0	10	11	1	2.59

Airbnb presently has a consensus price target of $179.97, suggesting a potential upside of 7.35%. Marriott International has a consensus price target of $385.88, suggesting a potential upside of 17.26%. Given Marriott International’s higher probable upside, analysts plainly believe Marriott International is more favorable than Airbnb.

Valuation & Earnings

This table compares Airbnb and Marriott International”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Airbnb	$12.24 billion	8.20	$2.51 billion	$4.40	38.10
Marriott International	$26.19 billion	3.28	$2.60 billion	$9.65	34.10

Marriott International has higher revenue and earnings than Airbnb. Marriott International is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

80.8% of Airbnb shares are held by institutional investors. Comparatively, 70.7% of Marriott International shares are held by institutional investors. 27.2% of Airbnb shares are held by company insiders. Comparatively, 11.4% of Marriott International shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Risk and Volatility

Airbnb has a beta of 1.16, suggesting that its share price is 16% more volatile than the S&P 500. Comparatively, Marriott International has a beta of 1.11, suggesting that its share price is 11% more volatile than the S&P 500.

Profitability

This table compares Airbnb and Marriott International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Airbnb	20.45%	33.38%	10.67%
Marriott International	9.62%	-75.81%	10.56%

Summary

Airbnb beats Marriott International on 11 of the 15 factors compared between the two stocks.

About Airbnb

Airbnb, Inc., together with its subsidiaries, operates a platform that enables hosts to offer stays and experiences to guests worldwide. The company’s marketplace connects hosts and guests online or through mobile devices to book spaces and experiences. It primarily offers private rooms, primary homes, and vacation homes. The company was formerly known as AirBed & Breakfast, Inc. and changed its name to Airbnb, Inc. in November 2010. Airbnb, Inc. was founded in 2007 and is headquartered in San Francisco, California.

About Marriott International

Marriott International, Inc. engages in operating, franchising, and licensing hotel, residential, timeshare, and other lodging properties worldwide. It operates its properties under the JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, St. Regis, EDITION, Bvlgari, Marriott Hotels, Sheraton, Westin, Autograph Collection, Renaissance Hotels, Le Méridien, Delta Hotels by Marriott, Tribute Portfolio, Gaylord Hotels, Design Hotels, Marriott Executive Apartments, Apartments by Marriott Bonvoy, Courtyard by Marriott, Fairfield by Marriott, Residence Inn by Marriott, SpringHill Suites by Marriott, Four Points by Sheraton, TownePlace Suites by Marriott, Aloft Hotels, AC Hotels by Marriott, Moxy Hotels, Element Hotels, Protea Hotels by Marriott, City Express by Marriott, and St. Regis Longboat Key brand names, as well as operates residences, timeshares, and yachts. The company was founded in 1927 and is headquartered in Bethesda, Maryland.