Insider Buying: comScore (NASDAQ:SCOR) CEO Acquires $17,474.73 in Stock

comScore, Inc. (NASDAQ:SCOR) CEO Matthew Mclaughlin bought 3,367 shares of the business’s stock in a transaction dated Tuesday, September 8th. The stock was acquired at an average cost of $5.19 per share, for a total transaction of $17,474.73. Following the completion of the acquisition, the chief executive officer directly owned 185,739 shares in the company, valued at approximately $963,985.41. This trade represents a 1.85% increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available at this link.

comScore Stock Up 3.5%

NASDAQ SCOR opened at $5.02 on Friday. comScore, Inc. has a 52-week low of $4.60 and a 52-week high of $10.18. The business’s 50-day moving average price is $6.44 and its 200 day moving average price is $6.94. The firm has a market cap of $76.20 million, a P/E ratio of 1.22 and a beta of 1.07.

Institutional Trading of comScore

A number of institutional investors have recently modified their holdings of the business. Citadel Advisors LLC acquired a new position in comScore during the third quarter worth $96,000. Susquehanna International Group LLP lifted its holdings in comScore by 15.3% in the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock valued at $341,000 after acquiring an additional 5,191 shares during the period. Beartown Capital Management LLC purchased a new stake in shares of comScore during the 4th quarter worth $820,000. Westerly Capital Management LLC boosted its position in shares of comScore by 1.3% during the 2nd quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock worth $1,928,000 after purchasing an additional 5,000 shares in the last quarter. Finally, Cerberus Capital Management L.P. grew its stake in shares of comScore by 2,997.5% during the 4th quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock worth $22,077,000 after purchasing an additional 3,286,825 shares during the period. 42.15% of the stock is currently owned by hedge funds and other institutional investors.

Wall Street Analyst Weigh In

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of comScore in a research report on Wednesday, June 24th. One investment analyst has rated the stock with a Buy rating and one has given a Sell rating to the company. According to data from MarketBeat.com, comScore currently has an average rating of “Hold”.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.