BRP (NASDAQ:DOOO – Get Free Report) and Panasonic (OTCMKTS:PCRFY – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, earnings, dividends and risk.
Analyst Ratings
This is a breakdown of recent recommendations and price targets for BRP and Panasonic, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| BRP | 0 | 3 | 6 | 1 | 2.80 |
| Panasonic | 0 | 1 | 0 | 0 | 2.00 |
BRP currently has a consensus target price of $102.00, indicating a potential upside of 73.12%. Given BRP’s stronger consensus rating and higher possible upside, research analysts plainly believe BRP is more favorable than Panasonic.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| BRP | $8.03 billion | 0.54 | -$154.60 million | $0.37 | 159.24 |
| Panasonic | $62.02 billion | 0.35 | $1.96 billion | $1.54 | 6.08 |
Panasonic has higher revenue and earnings than BRP. Panasonic is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares BRP and Panasonic’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| BRP | 0.45% | 67.30% | 4.72% |
| Panasonic | 5.96% | 12.00% | 5.82% |
Institutional and Insider Ownership
9.4% of Panasonic shares are owned by institutional investors. 1.0% of Panasonic shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Dividends
BRP pays an annual dividend of $0.61 per share and has a dividend yield of 1.0%. Panasonic pays an annual dividend of $0.18 per share and has a dividend yield of 1.9%. BRP pays out 164.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Panasonic pays out 11.7% of its earnings in the form of a dividend. BRP has raised its dividend for 2 consecutive years. Panasonic is clearly the better dividend stock, given its higher yield and lower payout ratio.
Volatility & Risk
BRP has a beta of 1.26, indicating that its stock price is 26% more volatile than the S&P 500. Comparatively, Panasonic has a beta of 1.03, indicating that its stock price is 3% more volatile than the S&P 500.
About BRP
BRP Inc., together with its subsidiaries, designs, develops, manufactures, distributes, and markets powersports vehicles and marine products in the United States, Canada, Europe, the Asia Pacific, Mexico, Austria, and internationally. The Powersports segment offers year-round products, such as Can-Am all-terrain vehicles, side-by-side vehicles, and three-wheeled vehicles; and seasonal products, including Ski-Doo and Lynx snowmobiles, Sea-Doo personal watercrafts and pontoons, Rotax engines for karts and recreational aircraft, and Pinion gearboxes with smart shift systems. The Marine segment provides Alumacraft, Manitou, Quintrex, Stacer, and Yellowfin boats; Rotax engines for jet boats; and Rotax S outboard engine. The company was formerly known as J.A. Bombardier (J.A.B.) Inc. and changed its name to BRP Inc. in April 2013. BRP Inc. was founded in 1937 and is headquartered in Valcourt, Canada.
About Panasonic
Panasonic Holdings Corporation, together with its subsidiaries, research, develops, manufactures, sells, and services various electrical and electronic products worldwide. It operates through five segments: Lifestyle, Automotive, Connect, Industry, and Energy. The Lifestyle segment offers refrigerators, microwave ovens, rice cookers, washing machines, lighting fixtures, vacuum cleaners, air-conditioners, air to water heat pump system, air purifiers/sterilizers, and freezing or refrigerating showcases, as well as ventilation and perflation equipment. This segment also provides personal-care products; lamps, wiring devices, solar photovoltaic systems, fuel cells, and compressors; bicycles; and nursing care services. The Automotive segment offers infotainment systems, head-up displays, automotive speakers and switches, advanced driver assistance systems, and related devices, as well as systems and devices for xEVs and interior rearview mirrors. The Connect segment provides aircraft in-flight entertainment systems and communications services; electronic components-mounting machines; welding equipment; projectors; professional AV systems; PCs and tablets; solutions for various industries; installation/operation/ maintenance services; and supply chain management software. The Industry segment offers relays, switches, power supply products, touch panels, motors, sensors, laser markers, capacitors, inductors, resistors, circuit board materials, semiconductor device materials, molding compounds, and LCD panels. The Energy segment provides dry, primary/secondary lithium, nickel-metal hydride, and lithium-ion batteries; and cylindrical lithium-ion batteries for in-vehicle use, as well as storage battery modules and systems. It also offers digital cameras, video and audio equipment, television, telephones, and intercoms. The company was formerly known as Panasonic Corporation. Panasonic Holdings Corporation was founded in 1918 and is headquartered in Kadoma, Japan.
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