TD Cowen Cuts HubSpot (NYSE:HUBS) Price Target to $260.00

HubSpot (NYSE:HUBS) had its target price lowered by TD Cowen from $285.00 to $260.00 in a research note issued to investors on Friday, Benzinga reports. The brokerage presently has a “hold” rating on the software maker’s stock. TD Cowen’s price target indicates a potential upside of 17.54% from the company’s previous close.

A number of other equities research analysts have also recently weighed in on the company. BTIG Research reaffirmed a “buy” rating and issued a $250.00 price objective on shares of HubSpot in a research note on Friday. Morgan Stanley set a $287.00 price target on shares of HubSpot in a research note on Thursday, August 6th. Barclays cut their price objective on HubSpot from $270.00 to $240.00 and set an “overweight” rating on the stock in a research report on Thursday, August 6th. BMO Capital Markets lowered HubSpot from an “outperform” rating to a “market perform” rating and decreased their target price for the company from $230.00 to $215.00 in a report on Thursday, August 6th. Finally, Bank of America reissued an “underperform” rating and set a $200.00 target price on shares of HubSpot in a research note on Thursday, August 6th. Sixteen analysts have rated the stock with a Buy rating, fifteen have given a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has an average rating of “Hold” and a consensus price target of $271.17.

HubSpot Stock Down 3.6%

HUBS stock traded down $8.37 during mid-day trading on Friday, hitting $221.21. 519,186 shares of the company were exchanged, compared to its average volume of 1,762,972. HubSpot has a 12-month low of $169.63 and a 12-month high of $525.51. The firm has a market capitalization of $11.03 billion, a P/E ratio of 77.92, a PEG ratio of 2.55 and a beta of 1.18. The business has a fifty day simple moving average of $231.66 and a 200-day simple moving average of $224.00.

HubSpot (NYSE:HUBS) last released its quarterly earnings results on Wednesday, August 5th. The software maker reported $3.26 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $3.02 by $0.24. HubSpot had a net margin of 4.26% and a return on equity of 8.66%. The business had revenue of $911.74 million for the quarter, compared to the consensus estimate of $898.31 million. During the same period in the previous year, the firm earned $2.19 EPS. The business’s revenue was up 19.8% on a year-over-year basis. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. Research analysts predict that HubSpot will post 4.56 EPS for the current year.

Insider Activity at HubSpot

In other HubSpot news, Director Gerald Dischler acquired 925 shares of the stock in a transaction dated Monday, August 10th. The stock was acquired at an average cost of $215.93 per share, with a total value of $199,735.25. Following the transaction, the director owned 1,940 shares in the company, valued at $418,904.20. The trade was a 91.13% increase in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Erika Fisher sold 702 shares of the stock in a transaction dated Tuesday, August 4th. The shares were sold at an average price of $235.22, for a total value of $165,124.44. Following the completion of the transaction, the insider owned 14,581 shares in the company, valued at approximately $3,429,742.82. The trade was a 4.59% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 26,202 shares of company stock valued at $5,998,079 over the last quarter. 3.70% of the stock is owned by insiders.

Institutional Trading of HubSpot

Several institutional investors have recently modified their holdings of the stock. Tidal Investments LLC boosted its holdings in shares of HubSpot by 13.0% in the 2nd quarter. Tidal Investments LLC now owns 6,307 shares of the software maker’s stock valued at $1,151,000 after buying an additional 726 shares in the last quarter. WINTON GROUP Ltd acquired a new stake in HubSpot during the 2nd quarter worth $234,000. Engineers Gate Manager LP lifted its position in HubSpot by 58.8% in the second quarter. Engineers Gate Manager LP now owns 68,704 shares of the software maker’s stock valued at $12,539,000 after acquiring an additional 25,441 shares during the last quarter. NewEdge Advisors LLC grew its holdings in shares of HubSpot by 5.1% during the second quarter. NewEdge Advisors LLC now owns 6,532 shares of the software maker’s stock worth $1,192,000 after purchasing an additional 317 shares during the last quarter. Finally, Allworth Financial LP grew its holdings in shares of HubSpot by 21.6% during the second quarter. Allworth Financial LP now owns 1,594 shares of the software maker’s stock worth $291,000 after purchasing an additional 283 shares during the last quarter. Hedge funds and other institutional investors own 90.39% of the company’s stock.

Key Stories Impacting HubSpot

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: UBS raised its price target to $290 from $250 and maintained a Buy rating. Royal Bank of Canada reaffirmed its Outperform rating with a $300 target, while Needham reiterated Buy with a $300 target. BTIG also maintained Buy with a $250 target. These targets imply substantial potential upside and reflect confidence in HubSpot’s growth prospects.
• Positive Sentiment: HubSpot deepened its partnership with OpenAI and introduced Breeze Assistant, a self-updating Smart CRM, AI agents and new marketing tools. The products could improve automation, customer retention, adoption and revenue per customer, particularly among small and midsize businesses. HubSpot and OpenAI Deepen CRM-ChatGPT Integration
• Positive Sentiment: The company also integrated CRM data with ChatGPT Ads, potentially giving customers better advertising targeting and creating additional opportunities to monetize HubSpot’s data and AI capabilities. HubSpot Integrates With ChatGPT Ads
• Neutral Sentiment: HubSpot’s investor day showcased its AI-focused product roadmap, but investors may wait for evidence of customer adoption, bookings, margin expansion and updated financial targets before assigning a higher valuation. HubSpot Analyst and Investor Day Transcript
• Negative Sentiment: Stifel reiterated a Hold rating, citing uncertainty around HubSpot’s top-line growth. Cantor Fitzgerald also maintained Neutral with a $200 target, below the current level, highlighting a more cautious outlook.
• Negative Sentiment: Director Brian Halligan sold 8,500 shares for approximately $2.1 million, reducing his direct ownership by 11.11%. While the sale may be personal or preplanned, repeated insider selling can weigh on investor sentiment.
• Negative Sentiment: Valuation remains a risk, with analysts questioning competition and whether AI investments will sustain growth and cash-flow momentum. HubSpot’s latest quarter exceeded earnings and revenue expectations, but investors appear focused on future growth rather than the past beat.

About HubSpot

HubSpot, Inc develops cloud-based customer relationship management (CRM) and marketing software for businesses. Its platform is designed to help organizations attract prospects, manage customer interactions, close sales and provide ongoing service through an integrated set of tools.

The company’s products include Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub and Commerce Hub. These offerings support marketing automation, sales engagement, customer support, content management, data integration, payments and other commercial activities.