Groupon (NASDAQ:GRPN – Get Free Report) and LY (OTCMKTS:YAHOY – Get Free Report) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, profitability, valuation, institutional ownership, risk, earnings and analyst recommendations.
Insider & Institutional Ownership
90.1% of Groupon shares are held by institutional investors. 36.6% of Groupon shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Profitability
This table compares Groupon and LY’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Groupon | -25.26% | N/A | -20.28% |
| LY | 6.24% | 5.49% | 1.80% |
Risk and Volatility
Analyst Recommendations
This is a summary of recent ratings and recommmendations for Groupon and LY, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Groupon | 2 | 1 | 1 | 0 | 1.75 |
| LY | 0 | 2 | 0 | 0 | 2.00 |
Groupon currently has a consensus target price of $26.00, suggesting a potential upside of 23.27%. Given Groupon’s higher probable upside, research analysts plainly believe Groupon is more favorable than LY.
Earnings and Valuation
This table compares Groupon and LY”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Groupon | $497.41 million | 1.72 | -$83.52 million | ($3.11) | -6.78 |
| LY | $13.53 billion | 1.80 | $1.28 billion | $0.39 | 18.10 |
LY has higher revenue and earnings than Groupon. Groupon is trading at a lower price-to-earnings ratio than LY, indicating that it is currently the more affordable of the two stocks.
Summary
LY beats Groupon on 10 of the 14 factors compared between the two stocks.
About Groupon
Groupon, Inc., together with its subsidiaries, operates a marketplace that connects consumers to merchants. It operates in two segments, North America and International. The company sells goods or services on behalf of third-party merchants. It serves customers through its mobile applications and websites. The company was formerly known as ThePoint.com, Inc. and changed its name to Groupon, Inc. in October 2008. Groupon, Inc. was incorporated in 2008 and is headquartered in Chicago, Illinois.
About LY
LY Corporation engages in the online advertising and e-commerce businesses in Japan. The company provides LINE, a communication app; and Yahoo! JAPAN, an internet service that offers search, news, weather, shopping, auction, and other services. It also offers reuse, membership, and payment-related services. The company was formerly known as Z Holdings Corporation and changed its name to LY Corporation in October 2023. LY Corporation was founded in 1996 and is headquartered in Chiyoda, Japan. LY Corporation operates as a subsidiary of A Holdings Corporation.
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