Alphabet (NASDAQ:GOOGL – Get Free Report) and Travelzoo (NASDAQ:TZOO – Get Free Report) are both communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, earnings, profitability, risk, analyst recommendations, valuation and dividends.
Valuation & Earnings
This table compares Alphabet and Travelzoo”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Alphabet | $402.84 billion | 10.72 | $132.17 billion | $19.91 | 17.73 |
| Travelzoo | $91.72 million | 0.64 | $4.70 million | $0.03 | 190.67 |
Volatility and Risk
Alphabet has a beta of 1.22, indicating that its stock price is 22% more volatile than the S&P 500. Comparatively, Travelzoo has a beta of 1.33, indicating that its stock price is 33% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent ratings and price targets for Alphabet and Travelzoo, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Alphabet | 0 | 4 | 45 | 5 | 3.02 |
| Travelzoo | 2 | 0 | 2 | 0 | 2.00 |
Alphabet currently has a consensus price target of $422.16, indicating a potential upside of 19.56%. Travelzoo has a consensus price target of $13.83, indicating a potential upside of 141.84%. Given Travelzoo’s higher possible upside, analysts plainly believe Travelzoo is more favorable than Alphabet.
Insider and Institutional Ownership
40.0% of Alphabet shares are held by institutional investors. Comparatively, 27.4% of Travelzoo shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 45.3% of Travelzoo shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Profitability
This table compares Alphabet and Travelzoo’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Alphabet | 54.77% | 51.32% | 35.42% |
| Travelzoo | 0.51% | -9.35% | 1.00% |
Summary
Alphabet beats Travelzoo on 11 of the 15 factors compared between the two stocks.
About Alphabet
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.
About Travelzoo
Travelzoo, together with its subsidiaries, operates as an Internet media company that provides travel, entertainment, and local experiences worldwide. It operates in four segments: Travelzoo North America, Travelzoo Europe, Jack's Flight Club, and New Initiatives. The company offers Travelzoo website, Travelzoo Top 20 email newsletters, Standalone email newsletters, Travelzoo Network, Travelzoo mobile applications, Jack's Flight Club website, Jack's Flight Club mobile applications, and Jack's Flight Club newsletters. The company's Travelzoo website and newsletters include local deals and getaways listings that allow members to purchase vouchers for offers from local businesses, such as spas, hotels, and restaurants; Jack's Flight Club, a subscription service that provides members with information about exceptional airfares; and Travelzoo Network, a network of third-party websites that list travel deals published by the company. It serves airlines, hotels, cruise lines, vacations packagers, tour operators, destinations, car rental companies, travel agents, theater and performing arts groups, restaurants, spas, and activity companies. Travelzoo Inc. was incorporated in 1998 and is headquartered in New York, New York.
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