HubSpot (NYSE:HUBS) Upgraded by FBN Securities to Hold Rating

Posted by Renee Jackson on Sep 24th, 2026

FBN Securities upgraded shares of HubSpot (NYSE:HUBS – Free Report) to a hold rating in a research report released on Wednesday,Zacks reports.

A number of other research firms have also commented on HUBS. TD Cowen dropped their price target on shares of HubSpot from $285.00 to $260.00 and set a “hold” rating on the stock in a research report on Friday, September 18th. KeyCorp lowered their target price on shares of HubSpot from $290.00 to $285.00 and set an “overweight” rating on the stock in a research note on Thursday, August 6th. Sanford C. Bernstein cut shares of HubSpot from an “outperform” rating to a “market perform” rating and decreased their price target for the company from $381.00 to $220.00 in a report on Thursday, August 6th. Bank of America reaffirmed an “underperform” rating and issued a $200.00 target price on shares of HubSpot in a report on Thursday, August 6th. Finally, Needham & Company LLC reaffirmed a “buy” rating and issued a $300.00 price target on shares of HubSpot in a research report on Friday, September 18th. Fifteen analysts have rated the stock with a Buy rating, seventeen have given a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat, the company has an average rating of “Hold” and an average target price of $270.61.

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HubSpot Price Performance

NYSE HUBS opened at $226.60 on Wednesday. HubSpot has a fifty-two week low of $169.63 and a fifty-two week high of $525.47. The stock’s 50-day moving average is $232.15 and its two-hundred day moving average is $222.34. The firm has a market cap of $11.30 billion, a P/E ratio of 80.07, a price-to-earnings-growth ratio of 2.28 and a beta of 1.18.

HubSpot (NYSE:HUBS – Get Free Report) last released its quarterly earnings results on Wednesday, August 5th. The software maker reported $3.26 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.02 by $0.24. HubSpot had a return on equity of 8.66% and a net margin of 4.26%.The company had revenue of $911.74 million during the quarter, compared to the consensus estimate of $898.31 million. During the same quarter in the prior year, the company posted $2.19 EPS. The firm’s revenue was up 19.8% on a year-over-year basis. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. On average, equities analysts expect that HubSpot will post 4.56 EPS for the current year.

Insider Activity at HubSpot

In other news, Director Gerald Dischler bought 925 shares of the firm’s stock in a transaction that occurred on Monday, August 10th. The shares were acquired at an average cost of $215.93 per share, with a total value of $199,735.25. Following the completion of the transaction, the director directly owned 1,940 shares in the company, valued at $418,904.20. This represents a 91.13% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider Erika Fisher sold 702 shares of HubSpot stock in a transaction dated Tuesday, August 4th. The stock was sold at an average price of $235.22, for a total value of $165,124.44. Following the sale, the insider directly owned 14,581 shares in the company, valued at approximately $3,429,742.82. This trade represents a 4.59% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last 90 days, insiders sold 26,202 shares of company stock worth $5,998,079. Company insiders own 3.70% of the company’s stock.

Institutional Trading of HubSpot

Several institutional investors have recently modified their holdings of the company. Tidal Investments LLC increased its position in shares of HubSpot by 13.0% during the second quarter. Tidal Investments LLC now owns 6,307 shares of the software maker’s stock valued at $1,151,000 after purchasing an additional 726 shares during the period. WINTON GROUP Ltd bought a new position in HubSpot in the second quarter worth $234,000. Engineers Gate Manager LP lifted its position in HubSpot by 58.8% in the second quarter. Engineers Gate Manager LP now owns 68,704 shares of the software maker’s stock worth $12,539,000 after purchasing an additional 25,441 shares during the period. NewEdge Advisors LLC boosted its stake in HubSpot by 5.1% during the second quarter. NewEdge Advisors LLC now owns 6,532 shares of the software maker’s stock worth $1,192,000 after buying an additional 317 shares in the last quarter. Finally, Allworth Financial LP boosted its stake in HubSpot by 21.6% during the second quarter. Allworth Financial LP now owns 1,594 shares of the software maker’s stock worth $291,000 after buying an additional 283 shares in the last quarter. Institutional investors and hedge funds own 90.39% of the company’s stock.

More HubSpot News

Here are the key news stories impacting HubSpot this week:

Positive Sentiment: Analysts reportedly lifted their price targets for HubSpot, suggesting improved confidence in the company’s growth outlook following its strong quarterly performance. HubSpot stock steadies as analysts lift targets
Positive Sentiment: Coverage of HubSpot’s strong quarterly figures indicates that the stock has held near recent levels, with results that beat analyst expectations helping support investor sentiment. HubSpot stock holds near USD 218 after strong quarterly figures
Positive Sentiment: HubSpot will co-present new research with Mole Street at Money20/20 USA, increasing industry visibility and highlighting efforts to address stalled growth in financial-services firms. The event is more strategically positive than an immediate financial catalyst. Mole Street to Co-Present with HubSpot at Money20/20 USA
Neutral Sentiment: FBN initiated coverage with a “sector perform” rating, signaling a balanced view rather than a strong bullish call. FBN starts coverage on HubSpot with sector perform rating
Neutral Sentiment: Several articles discuss HubSpot integrations, automation, CRM comparisons and upcoming UNBOUND 2026 announcements. These may reinforce product engagement but provide limited evidence of near-term revenue or earnings impact. Automating HubSpot Company Association Orange Marketing UNBOUND 2026 briefing CRM service comparison
Negative Sentiment: Recent coverage of a prior 5.81% decline underscores volatility and the risk that HubSpot’s elevated valuation—its P/E is about 80—could amplify reactions to weaker guidance, analyst caution or profit-taking. HubSpot stock heads into the open after a 5.81 percent drop

About HubSpot

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HubSpot, Inc develops cloud-based customer relationship management (CRM) and marketing software for businesses. Its platform is designed to help organizations attract prospects, manage customer interactions, close sales and provide ongoing service through an integrated set of tools.

The company’s products include Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub and Commerce Hub. These offerings support marketing automation, sales engagement, customer support, content management, data integration, payments and other commercial activities.