Similarweb (NYSE:SMWB) Shares Gap Up – Should You Buy?

Similarweb Ltd. (NYSE:SMWB) shares gapped up prior to trading on Thursday. The stock had previously closed at $8.58, but opened at $8.95. Similarweb shares last traded at $8.1550, with a volume of 13,784 shares.

Similarweb News Roundup

Here are the key news stories impacting Similarweb this week:

• Positive Sentiment: Similarweb appointed Michael Akkerman as CEO effective November 2, 2026. Akkerman brings nearly 20 years of senior operating experience, including leadership in digital advertising, which could support growth and operational execution. Similarweb Names Michael Akkerman as New Chief Executive Officer
• Neutral Sentiment: The transition was previously announced in May, with founder and CEO Or Offer stepping down after nearly two decades. Akkerman’s appointment provides a succession plan, but investors will likely look for more details on his strategy and priorities. Trading was temporarily halted while the leadership news was pending. Similarweb Appoints Michael Akkerman as CEO
• Negative Sentiment: Offer sold another 114,300 shares for approximately $879,000 on September 24, following sales of 28,400 shares for $243,000 on September 23 and 34,500 shares for $289,000 on September 22. The transactions were made under a pre-arranged Rule 10b5-1 plan, so they do not necessarily indicate deteriorating business fundamentals, but the repeated selling may weigh on investor sentiment. Similarweb CEO Insider Sale Filing
• Negative Sentiment: The founder’s departure creates uncertainty around leadership continuity and execution. That concern appears to have outweighed the incoming CEO’s credentials in the initial market reaction, particularly while Similarweb continues to report a negative net margin and negative return on equity. Similarweb Shares Fall After New CEO Announcement

Analyst Ratings Changes

SMWB has been the subject of a number of research reports. Barclays upped their target price on shares of Similarweb from $5.00 to $11.00 and gave the company an “overweight” rating in a report on Thursday, August 13th. Oppenheimer lifted their price target on shares of Similarweb from $7.00 to $8.50 and gave the stock an “outperform” rating in a research note on Wednesday, August 5th. Weiss Ratings reissued a “sell (e+)” rating on shares of Similarweb in a research report on Wednesday, August 12th. Citigroup upped their price objective on Similarweb from $7.00 to $9.00 and gave the stock a “neutral” rating in a research note on Thursday, August 13th. Finally, Wall Street Zen cut Similarweb from a “strong-buy” rating to a “buy” rating in a report on Saturday, September 12th. Five investment analysts have rated the stock with a Buy rating, four have given a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, Similarweb currently has a consensus rating of “Hold” and an average price target of $9.71.

Similarweb Stock Performance

The company’s fifty day moving average is $8.02 and its 200-day moving average is $5.34. The company has a market capitalization of $663.92 million, a PE ratio of -30.32 and a beta of 1.21.

Similarweb (NYSE:SMWB) last released its earnings results on Wednesday, August 12th. The company reported $0.06 EPS for the quarter. Similarweb had a negative net margin of 7.37% and a negative return on equity of 19.81%. The company had revenue of $77.19 million for the quarter.

Insider Activity at Similarweb

In other news, CEO Or Offer sold 114,300 shares of the firm’s stock in a transaction on Thursday, September 24th. The shares were sold at an average price of $7.69, for a total transaction of $878,967.00. Following the sale, the chief executive officer directly owned 3,930,481 shares in the company, valued at $30,225,398.89. This trade represents a 2.83% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 1,760,534 shares of company stock worth $15,163,145. 62.40% of the stock is owned by company insiders.

Institutional Investors Weigh In On Similarweb

A number of institutional investors have recently bought and sold shares of the business. Integrated Wealth Concepts LLC bought a new stake in Similarweb during the second quarter valued at about $92,000. Bank of America Corp DE lifted its position in shares of Similarweb by 475.3% in the first quarter. Bank of America Corp DE now owns 63,985 shares of the company’s stock valued at $167,000 after acquiring an additional 52,863 shares in the last quarter. Lavelle Capital LP bought a new position in shares of Similarweb in the first quarter worth about $529,000. Militia Capital Management LLC bought a new position in shares of Similarweb in the first quarter worth about $572,000. Finally, Persistent Asset Partners Ltd purchased a new stake in shares of Similarweb during the fourth quarter worth about $1,348,000. Hedge funds and other institutional investors own 57.59% of the company’s stock.

Similarweb Company Profile

Similarweb Ltd. is a digital intelligence company that provides data and analytics about online activity. Its platform helps organizations analyze website and mobile application performance, understand audience behavior, evaluate competitors, and identify trends across digital markets.

The company’s products support a range of business functions, including marketing, sales, market research, search engine optimization, investor research and business development. Similarweb combines data from multiple sources to provide insights into web traffic, mobile app usage, customer engagement, acquisition channels and industry positioning.

Founded in 2007, Similarweb serves businesses, agencies, financial institutions and other organizations in markets around the world.